EEA Blog: Marcus Evans Branding & Engagement Conference Report

The emergence of Enterprise Engagement is supported by a growing cadre of business executives specifically responsible for engagement and the expanding number of education and seminar programs on this topic. The American Management Association has just published an article entitled “The Art and Science of Embracing Engagement for Bottom EEA Managing Director Bruce Bolger recently returned from Marcus Evans’ Fifth Annual Internal Branding & Employee Engagement Conference in Miami, where presenter after presenter – representing companies ranging from McDonalds and NYSE Euronext to Isle of Capri Casinos and AstraZeneca – spoke about their respective journeys towards becoming fully-engaged organizations. “What was so striking from the various presentations,” Bolger says, “was the commonality of their goals, challenges and solutions, even though – as some speakers admitted afterwards – they had to make it up as they went along since there are no formal, established processes for moving toward a culture of engagement. At least not yet.” To read Bruce’s blog recapping this important event, go to www.enterpriseengagement.org/blog.. The EEA will also be contributing to the educational program at the following Marcus Evans events: Consumer Insights - Boston , March 29-30; Open Innovation - Philadelphia , April 11-13; Channel Management - San Francisco , May 17-18; Customer Experience - Boston, May 23-24. For more information, go to www.marcusevans.com.