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New Enterprise Engagement Benchmark Indicator Ready for Testing

The Enterprise Engagement Alliance has created a simple tool that any company can use for free to almost instantly benchmark its engagement efforts against best practices and an aggregate of other organizations using the tool.You can test it at Simply fill out the questionnaire, click on submit, and the results come up instantly. Complete confidentially is assured, because there’s no need to identify yourself or your client. Please feel free to share any feedback with me. The questions are based on extensive research on Enterprise Engagement practices and on input from Allan Schweyer, EEA Chairman and an expert on employee engagement; Rodger Stotz, the Incentive Research Foundation’s Chief Research Officer and an expert on channel partner engagement, and Tom Hoffman, Executive Business Editor for Peppers & Rodgers’ 1to1 Media division.This tool was made possible by sponsorship support from Canon Special Markets, JWT Inside, and Marcus Evans.

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