New Company Offers Unique Award Strategy

LoyaltyShares LLC, a New York-based company, is launching what it calls a Loyalty Equity Acquisition Program, or LEAP, offering a way to include the sponsoring company’s publicly traded stock as an award redemption option without disrupting or changing the current loyalty program process and technology. In addition to providing a template for implementation and guidance in planning, LoyaltyShares LLC will have an ongoing program role as data intermediary, facilitating the flow of information to and from program members, the reward-points system, and the system for administering program shares. Info at www.loyaltyshares.com