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Alliance of Marketing Firms Launches ‘The Engagement Agency’

An alliance of leading marketing, incentive and motivational-event companies announces the formation of The Engagement Agency to provide full-service engagement solutions to businesses and organizations. The launch of The Engagement Agency demonstrates the increasing importance of the emerging field of engagement, joining a small but growing coterie of agencies specifically focused on engagement across the enterprise. Unlike traditional agencies, which tend to focus on the nation’s largest companies, The Engagement Agency deploys a formal assessment, framework, implementation process and technology that make it possible for companies of almost any size to benefit from engagement practices that help improve the middle 60% of customers, distribution partners and employees often overlooked by traditional marketing companies. For more info, e-mail

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