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What Leading Companies Do to Promote Engagement

Writing on the Harvard Business Review website recently, Rob Markey, coauthor of the book The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World and Director in Bain & Company’s New York office, outlined the following four things that leading companies do to promote engagement:

  • Line supervisors, not HR, lead the charge
  • Supervisors learn how to hold candid dialogues with teams
  • They also do regular “pulse checks”
  • Teams rally ‘round the customer

To see in-depth explanations of these points, read the full post here.


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