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Marketing Innovators: 5 New Engagement Realities

In today’s business environment the role of the contingent employee has changed as companies leverage freelancers and contractors at an accelerated rate. This creates new opportunities and challenges for HR departments to change their strategy when planning and creating recognition, incentive and reward programs. Focusing on engagement of only direct employees excludes an increasing percentage of the company workforce. Here are five realities from a recent blog posting by Marketing Innovators President Rich Blabolil that you should be aware of as you approach this emerging trend:

1.    Workforce engagement must be redefined
2.    Contingent workforce hires are on the rise
3.    Customization is key
4.    Global workforce engagement is the new norm
5.    Communication is Critical

For detailed descriptions of these “new realities” and to read the original post, click here.

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