Maritz Acquires Allegiance, Creates MaritzCX

Maritz Holdings Inc. and Allegiance Software, Inc. (Allegiance) have announced their intent to create a new independent company, MaritzCX, through the acquisition of Allegiance and subsequent combination with Maritz Research Inc. MaritzCX will address the multi-billion-dollar customer experience (CX) industry via a combination of four key elements: CX software, data and research science, deep vertical market expertise and managed program services. MaritzCX will have 900+ full-time employees in 18 offices and five global regions serving 500 clients and one million users in 100 countries. The MaritzCX platform – to be called the Allegiance platform – will provide flexible, self-service capabilities that allow clients to create or change reports on their own, and will integrate with Salesforce.com, Adobe, and other popular data systems. [Read More]