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Gamification Done Right

Although gamification success stories abound, there are just many (if not more) failures. In fact, by the end of 2012 there was enough evidence about unsuccessful gamification efforts in business that Gartner noted “80% of current gamified applications will fail.” The primary culprit? Research suggests the greatest obstacle to success with most gamification efforts is poor design. So how can we design more successful gamification programs? The Incentive Research Foundation (IRF) recently published a whitepaper on the subject, Gamification Done Right – The Do’s and Don’ts, that offers 10 tips for better implementation. [Read more]

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