Enterprise Engagement: The Roadmap, 5th Edition Is Released - The Desk Reference for Engagement Leadership Across the Enterprise

The latest edition provides a comprehensive reference guide for anyone in charge of designing strategic or tactical engagement efforts at public, private, not-for-profit and governmental organizations. It demonstrates how to connect the dots between the organization’s brand, values and goals, the people necessary for goal achievement, and the tactics used to engage them and measure results. 

 

Enterprise Engagement: The Roadmap, 5th edition, now available at Amazon.com on BarnesandNobel.com and other online book outlets), helps leaders profit from a strategic, systematic approach to engagement across the organization. Originally published by the Enterprise Engagement Alliance at TheEEA.org in 2010, the book is designed to help organizations implement strategic and systematic human capital processes across the enterprise by providing both a formal framework consistent with ISO (International Organization for Standardization) standards and a tactical guide to implementation at the front lines. 

 

Enterprise Engagement differs from the traditional approach to employee and customer engagement tactics in that it aligns engagement strategies and tactics across the organization to ensure efficiency and measurable success.

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“Chief executives are under increasing pressure to lead organization-wide efforts to engage all stakeholders, including customers, distribution partners, sales and nonsales employees, vendors, and communities,” explains Bruce Bolger, EEA President and a co-author of the 310-page publication. “What they lack is a formal roadmap because the subject is taught nowhere in schools. The current ad hoc, reactive approach silos engagement into different parts of the organization, when research suggests that the best results are achieved when the entire enterprise and all stakeholders are engaged.” The book provides both a strategic and practical guide that addresses the particulars of different organizational audiences, as well as the many tactics used to engage them.

 

“Now that investors managing over $15 trillion in capital are focusing on public companies with formal human capital strategies, and roughly half a dozen different organizations are tracking sustainable management practices at public companies, it’s no surprise that more organizations are beginning to address the issue of engagement across the enterprise,” Bolger explains. “Over 200 companies have joined the Social and Human Capital Coalition to support creation of voluntary disclosure standards just when the International Organization for Standardization is releasing its new ISO 30414 Human Capital Disclosure Standards and the Securities & Exchange Commission is considering a petition to require public companies make formal human capital disclosures in their SEC filings. On top of that, ISO now requires a formal, CEO-led strategy to engage all stakeholders in the new Annex SL provisions in 60 ISO standards, including ISO 9001 Quality Management and ISO 30414 Human Capital disclosures.” 

 

Enterprise Engagement: The Roadmap 5th edition provides the only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to engaging all stakeholders to help achieve organizational objectives and improve shareholder value and performance in all types and sizes of organizations. This book offers a formal framework for the application of engagement principles across the enterprise and details the numerous tactics and applications of engagement in all segments of business and the economy. 

 

Enterprise Engagement: The Roadmap is designed for the senior leaders in charge of strategic and tactical engagement plan development and for the front-line managers involved with implementation. It provides a desk reference to all the engagement strategies and tactics and how to better align them to achieve strategic or tactical goals. It provides a guide to developing ISO Annex SL and ISO 10018 compliant strategies and for auditing engagement processes, as well as information on engagement careers and applications for engagement in government and not-for profits. 

 

“By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later,” says, Grace Swanson, Vice President, Human Capital, Accumold, a high-tech manufacturer. “This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way.” 

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The book contains 42 chapters covering the definition and formal framework for Enterprise Engagement, the economics, the relationship with ISO standards, the role of culture and how to break down organizational silos. It includes a section on engaging different types of audiences, with chapters on every key tool of Enterprise Engagement, from assessment, communications and preference management to technology, meetings, motivational events and much more. There is also a section on the application for engagement strategies in various sectors of the economy and careers.

 

Says Gary Rhoads, Stephen Mack Covey Professor of Marketing at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant: “As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way.”   

 

Barbara Porter, Executive Director, Ernst & Young, adds, “I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community - everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it’s the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results.”  

 

Concludes Dr. Ron McKinley, Vice President, Chief Standards Officer, Director, University of Texas Medical Branch Healthcare Management Institute, and Chair of ISO Technical Committees 260, Human Resource Management and 304, Healthcare Organization Management: “The world of organizational management has talked about the issue of engagement for going on two decades, and it’s clear that despite all the discussion and expenditures on motivational speakers, leadership coaching, rewards and recognition, permission marketing, innovation, diversity, etc., little has changed. Enterprise Engagement: The Roadmap provides a game plan for a strategic and systematic approach that connects the dots between all stakeholders and the tools needed to engage them in the organizational mission.”