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HR Standards Pioneers Head Up ISO 10018 Certification and HR Standards Audit Practice at ICEE

The introduction of 10 Human Resources standards, and now the new ISO 34014 Human Capital Disclosure Guidelines, are creating a significant opportunity for CEOs and their organizations to take advantage of a formal process for managing engagement across the enterprise to enhance financial performance, the stakeholder experience and address growing pressures on public companies from investors and on ISO-certified companies from new Annex SL People Management standards. 
In response to growing pressure from investors, new ISO Annex SL People Management requirements, potential regulatory requirements and increased coverage in the business media of the concept of Enterprise Engagement, the International Center for Enterprise Engagement at has expanded its services to provide a complete education outreach and advisory service to help organizations and solution-providers profit from this emerging field. 
Ronald (Ron) McKinley, PhD, MBA, SPHRICEE is managed by Dr. Ron B. McKinley, who is currently Chair of the ISO HR 260 Committee, liaison with the ISO 10018 Working Group, and is Chief Standards Officer and Director of Standards at the Healthcare Management Institute of the University of Texas Medical Branch. The ICEE’s Co-Director is Lee Webster, currently Secretary of ISO HR 260 on Human Resources standards and Director of Standards at the Healthcare Management Institute of the University of Texas Medical Branch. 
Activities of ICEE include:
Management of the ‘Enterprise Engagement in Action’ road show, a crash course on Enterprise Engagement, ISO Annex SL operating systems and ISO 10018 Quality People Management, the only formal education program on the engagement of people formally aligned with ISO standards. The next event is April 3 in San Francisco. Register at
The only body that certifies organizations, solution-providers and Enterprise Engagement technology for ISO 10018 certification.
ISO Human Capital Advisory services to help organizations audit their current Human Capital practices, as well as reporting and disclosures to ensure they can address investor, ISO auditor, or potential regulations in the U.S. and abroad applicable to public companies.
Human Capital gap analyses based on comparing organizational practices with 10 recently implemented ISO Human Resources practices and on understanding the new ISO 34014 Human Capital reporting guidelines.
Public speaking and facilitated training events for organizations seeking to become informed on the field or to implement best practices. 
Explains Dr. McKinley: “I have spent many years working on the creation of formal Human Capital standards, now it’s time to start helping organizations use them. ICEE has come along at the perfect time—just when CEOs have a pressing need to up their game when it comes to making the most of their Human Capital investments.” Adds Lee Webster: “The time for action is now. CEOs increasingly need to have strategic, systematic and measurable plans to engage all stakeholders and are asking their management teams for more scientific and measurable solutions because of multiple factors.” These include:
Dozens of independent studies confirming that organizations with a CEO-led strategic and systematic approach to engaging all stakeholders outperform those that don’t. 
Over $15.7 trillion in investment capital now being directed at public companies with strategic, CEO-led plans to engage all stakeholders; the Engaged Company Stock Index (ECSI) at has outperformed the S&P 500 by more than 35% over six years, and a JUST Capital Sustainable Investment Fund from Goldman Sachs raised a record $215 million on its first day in July 2018.
The Securities & Exchange Commission (SEC) is considering a formal petition to require public companies to make formal Human Capital disclosures, including on their efforts to engage all stakeholders, and a U.S. Senator has proposed a law requiring such disclosures of firms with $1 billion in sales or more.
The International Organization for Standardization (ISO) now requires formal CEO-led people management strategies in 60 standards, including ISO 9001 Quality People Management and ISO 45001 Safety Management. It has created an ISO 10018 standard for Quality People Management and is releasing the first formal standards for the disclosure of Human Capital investments and outcomes in 2019. 
Top publications, from the Harvard Business Review to are talking about the subject.
The emerging field of Enterprise Engagement and ISO 10018 Quality People Management standards have the potential to do for engagement what ISO did for Quality Process Management by applying a strategic, proactive, aligned approach to engaging people instead of the current reactive, ad hoc and siloed processes. 
A recent LinkedIn survey found that ‘Engagement Manager’ is the 7th fastest-growing profession in the U.S., with a median salary of $130,000. 
A wide gap is emerging between the consulting companies talking about culture and the tactical solution-providers rarely involved in helping to connect culture to behaviors and outcomes.
ISO standards do not dictate one approach to engaging people other than that it must be strategic, systematic and measurably connect all the dots between key audiences and engagement levers.
Only 25% of current incentive and recognition programs have a clear ROI. 
“Leading investors, pension fund managers, academics and a growing number of organizations now recognize that Human Capital may be one of the least effectively managed resources in their organizations,” says McKinley. “What many organizations lack is a roadmap of how to make the connection between Human Capital investments and positive measurable outcomes. We believe that upon analysis, many organizations will find they can far more effectively manage the return-on-investment of traditional engagement practices, such as engagement surveys, executive coaching, learning, communications, innovation, community, rewards and recognition, and analytics. (see ESM: ‘Effective Practices for Everyone: 9 Human Capital Standards Now Available from ISO.’
Lee S. WebsterWebster believes there’s a growing urgency because people increasingly want to invest in and do business with organizations that have a strategic focus on people. “ISO practices not only are proven to improve processes and outcomes,” he notes, “they also mitigate the risk of the loss of valuable talent, customers, distribution partners, or vendors, as well as accidents, product liability and other litigation issues, not to mention corporate reputation.” 
For More Information:
Bruce Bolger
914-591-7600, ext. 230

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to achieving organizational objectives by strategically fostering the proactive involvement of all stakeholders. Learn more and register now.   
Enterprise Engagement The Roadmap 5th Edition
In Print: Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
Online: The Enterprise Engagement Academy at, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on
Services: The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.
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