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Sales 3.0 Conference & EEA Join Forces to Promote an Enterprise Approach to Engagement

The Sales 3.0 Conference has joined forces with the Enterprise Engagement Alliance to provide a comprehensive education program that connects the dots between sales, marketing and the entire organization to achieve higher performance and a better stakeholder experience. 

The Sales 3.0 Conference, April 1-2 in San Francisco, and the Enterprise Engagement Alliance’s Enterprise Engagement in Action Conference, April 3, have combined to form a three-day, information-packed conference on transforming sales, marketing, and management through a strategic and systematic approach to engagement. Those attending the combined programs pay only $750 for the full three-day program, a savings of over 50%. The program includes exhibitors of leading sales, marketing and engagement technology and services.
According to Gerhard Gschwandtner, Selling Power magazine Founder and CEO and Keynote speaker at the Sales 3.0 Conference, “At great companies, sales is an organization-wide issue;  all salespeople, distribution partners, vendors and communities can be brand ambassadors and energetically support external and internal customers. Enterprise Engagement connects the dots between the promises made in sales and marketing to all the people who must deliver them. This education program is a natural marriage.” 
On April 1-2, the Sales 3.0 Conference will focus on “Optimizing People, Process and Technology.” Speakers include: 

Todd Albright - Chief Revenue Officer, Merrill Corp
What Is Organizational Culture – and How Does It Impact Sales Success?

CJ Anderson - CEO and Founder, Dreams Never Die Foundation
Dreams Never Die

Joe Batista - Director and Chief Creatologist, DELL Technologies
Beyond Solution Selling – What's Next?

Tiffani Bova - Growth and Innovation Evangelist, Salesforce
Customer Experience Is the New Battleground

Click here for the complete Sales 3.0 Conference agenda.
Click here to register for the special discounted rate.
On April 3, Enterprise Engagement in Action attendees will learn how to systematically connect the sales engagement process to the entire enterprise using the same strategic, systematic approach to Enterprise Engagement that ISO (International Organization for Standardization) guidelines now require in 60 IS0 standards, including ISO 9001 Quality Management and ISO 45001 Safety Management. Speakers include Bruce Bolger and Allen Schweyer, chief faculty of the Enterprise Engagement Academy at, authors of Enterprise Engagement: The Roadmap, and Dr. Ron McKinley and Lee S. Webster, Directors of the International Center for Enterprise Engagement (ICEE), both world-recognized experts on human capital standards and the first auditors of ISO 10018 Quality People Management certification, 
Explains Bruce Bolger, President of the Enterprise Engagement Alliance, sponsor of the Enterprise Engagement in Action Conference: “This is a natural combination of programs because it’s clear that an enterprise approach to engagement is needed to address the failure of both current employee and customer engagement strategies to generate meaningful, measurable results. This comprehensive conference provides a solution to the fundamental reason neither employee nor customer engagement have improved over the last decade, despite hundreds of billions spent on trying to engage customers, employees, distribution partners and more. Attendees will learn how to get a better return-on-investment from the money they spend on engagement surveys, leadership coaching, communication, learning, rewards and recognition, etc.  
The cost of the combined three-day program is $750. 
Click here to register. Registration closes March 21. 

Click here for the complete Sales 3.0 program.


Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to achieving organizational objectives by strategically fostering the proactive involvement of all stakeholders. Learn more and register now.   
Enterprise Engagement The Roadmap 5th Edition
In Print: Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
Online: The Enterprise Engagement Academy at, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on
Services: The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.
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