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Anne-Sophie Pruvost Named ICEE Global Engagement Director

A 16-year veteran of Engagement Enterprises assumes Global Engagement Director role for the International Center for Enterprise Engagement at to establish ICEE’s European headquarters in Lille, France, and to support global operations, content marketing and social media. 

Anne-Sophie Pruvost-ZetinaTo help advance the rapidly growing global interest in the concept of Enterprise Engagement and ISO 30414 human capital reporting guidelines, ISO 10018 quality people management and four other ISO (International Organization of Standardization) human capital standards, ICEE has named Anne-Sophie Pruvost-Zetina to the post of Global Engagement Director. Located in Lille, France, Pruvost-Zetina will help oversee the support of the growing number of ISO-certified practitioners and certifiers helping organizations apply a more strategic and systematic approach to human capital management.

According to Bruce Bolger, Co-founder of ICEE, and President of the Enterprise Engagement Alliance outreach and media company at, “There simply is no one better qualified than Anne-Sophie to open up ICEE’s European office and help manage our global operations. Given that we have now have a half-dozen or more companies and leading professionals in human capital management having obtained or in the process of obtaining ISO certifications in Great Britain, Pakistan, Macau, and the U.S., it’s critical that ICEE have a global brand. Having lived in many countries and speaking French, English, Spanish, and Swedish, and having been steeped in the principles of Enterprise Engagement and ISO standards, Anne-Sophie is the perfect person to establish our European, indeed global, footprint.” 
Pruvost-Zetina has extensive experience in the field of Enterprise Engagement and background in ISO human capital standards as Marketing and Production Manager for Engagement Enterprises, the parent company of both the International Center for Enterprise Engagement certification and education group that supports best practices in human capital management, and the Enterprise Engagement Alliance outreach, media, and marketplace organization established to promote the field. 
Pruvost-Zetina has extensive experience in sales support, information management, social media and content marketing implementation, as well as with helping organizations better manage information resources. 
In her role, Pruvost-Zetina will make sure that all qualified international applicants for ISO professional or organizational certifications receive the information and support they need to obtain their certifications as well as to develop successful professional practices helping client organizations profit from ISO standards to improve efficiency, experiences, and outcomes. In addition, she will be responsible for setting up and implementing ICEE’s worldwide brand, Linked in community, content marketing program, and events. She will also provide support for Zahid Mubarik, who overseas ICEE’s certification and education activities in Central Asia, the Mideast, and Europe. See: ICEE Taps Zahid Mubarik to Lead Middle East, Central Asia, and Europe.
For More Information
Anne-Sophie Pruvost-Zetina
Global Engagement Director, International Center for Enterprise Engagement at

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career

  • Profit from a new strategic and systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Get trained to become a Chief Engagement Officer for your organization.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
  • Learn how to create Sustainability or Integrated Reports for Your Organization or Clients.
  • Get up-to-speed on ISO human resources standards and guidelines to enhance HR performance.

Live Education: Enterprise Engagement in ActionTake advantage of scheduled monthly live webinar preparation courses for the Certified Engagement Practitioner designation consisting of three one-hour classes and of quarterly Advanced Engagement Practitioner courses consisting of three one-hour webinar classes. The AEP course is for individuals or teams seeking preparation ISO 10018 professional certification status. ICEE periodically runs regional one-day workshops on ISO 10018 Quality People Management principles and certification.

Resources: The Brand Media Coalition, the only guide to the story-telling power of brands and where to source them for business, event, promotional gifting, and rewards and recognition. 2019 Enterprise Engagement Solution Provider Directory. The only directory of engagement solution providers covering all types of agencies and tactics as well as insights on how to select them.
Communities: The  Enterprise Engagement Alliance and Advocate and the  Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
A CEO's Guide to Engagement Across the Enterprise cover
In Print: 
Written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people.  (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.) 

•  10-minute short course: click here for a 10-minute introduction to Enterprise
•  Engagement and ISO standards on
•  5-minute Audiopedia summary of the Enterprise Engagement field.

•  The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.ISO 10018 Cerfified. Quality People Management
•  The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
•  C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
•  Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
•  Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.

Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
•  ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
•  EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
•  Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.

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