Two New Books Advocate Stakeholder Capitalism

Professors from Harvard Business School, University of Virginia’s Darden School of Business and George Washington University author books that include the fundamental need for CEOs to lead a strategic and systematic approach to addressing the needs of all stakeholders.

The financial and societal benefits of a stakeholder approach to Capitalism is front and center in these two recently published books.

In Reimagining Capitalism in a World on Fire, the author Rebecca Henderson argues that companies have to move beyond maximizing profits to identify business opportunities to meet society’s needs, and that they should consider the welfare of all stakeholders. Investors, she asserts, will benefit by focusing on the long term and considering social and environmental impact. She believes that governments need to regulate markets more strictly and impose carbon taxes. The solution to failing capitalism, she says, lies in all sectors working together to address challenges through collective action, with the result being not only a better world but more profitable businesses and a stronger economy.

Rebecca Henderson is the John and Natty McArthur University Professor at Harvard University.

The Power of AND: Responsible Business Without Trade-Offs, by R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar, detail an emerging business model built on:

• Prioritizing purpose as well as profits;

• Creating value for stakeholders as well as shareholders;

• Seeing business as embedded in society as well as markets;

• Recognizing people’s full humanity as well as their economic interests, and

• Integrating business and ethics into a more holistic model.

Drawing on examples from multiple companies, industries, and countries, the authors seek to demonstrate that these values support resilience and prosperity over the long term. They share real-world success stories they say disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And is written to present a conceptual revolution about what it means for business to be responsible, providing a new story to help all kinds of companies thrive.

R. Edward Freeman is University Professor and Elis and Signe Olsson Professor of Business Administration at the University of Virginia Darden School of Business. Kirsten E. Martin is associate professor of strategic management and public policy at the George Washington University’s School of Business. Bidhan L. Parmar is associate professor of business administration at University of Virginia Darden School of Business.

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Master the Principles of Stakeholder Capitalism And Implementation Through Enterprise Engagement

Education, Certifications, and Information to Activate

Stakeholder Capitalism Available Nowhere Else

A complete learning, certification, and information program and a course syllabus for educators.

Training and Certification

Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.

International Center for Enterprise Engagement: The only training and certification program for ISO 30414 human capital reporting and ISO 10018 quality people management certification.

The EEA offers a complimentary course syllabus for educators.

Join the EEA to begin your certification process or see our other resources below.

Or contact Bruce Bolger; Bolger@TheICEE.org; 914-591-7600, ext. 230 to learn more.

THE ONLY BOOKS ON STAKEHOLDER CAPITALISM IMPLEMENTATION

Enterprise Engagement for CEOs:The Little Blue Book for People-Centric Capitalists
This is the definitive implementation guide to Stakeholder Capitalism, written specifically to provide CEOs and their leadership teams a concise overview of the framework, economics, and implementation process of a CEO-led strategic and systematic approach to achieving success through people. (123 pages, $15.99)

Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)

OTHER RESOURCES TO ACTUALIZE STAKEHOLDER CAPITALISM
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.

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Online Overview:
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.

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•  Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.

For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.

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