EEA Launches Updated Stakeholder Management Curriculum
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Based on insights from dozens of experts in all areas of Stakeholder Management across the enterprise, the Enterprise Engagement Alliance has launched its completely updated education program providing the world’s most comprehensive professional education on the subject.Six Books Now Included With Paid EEA Participation
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9 EEA Video Learning Program; 7 For Members-Only TrainingOptional Certification
Designed to address the growing interest in Stakeholder Management, the Enterprise Engagement has completely updated its learning and certification program, first launched in 2009. Paid EEA participants now receive a library of six books on all aspects of Stakeholder Management implementation from world-recognized academics and business experts, along with nine videos (two available to the public) providing preparation for certification in Enterprise Engagement.
Click here to join the EEA curriculum program.The goal of the education is to equip investors, board members, executive to front-line management, academics, and students on the practical processes involved with achieving organizational goals through people and enhancing returns for investors by creating value for customers, employees, supply chain and distribution partner, and communities. The process is similar to the CEO-led, strategic and systematic approach to quality in manufacturing that has resulted in significant productivity and quality enhancements.
Six Books Now Included With Paid EEA Participation
Membership in the EEA Stakeholder Management program comes with six books on the fundamental theory and implementation of enterprise engagement.
Edward Freeman, Professor, Darden School of Business at the University of Virginia, author of the Power of And–Responsible Business Without Tradeoffs
Alex Edmans, Professor, London Business School, and author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit, on the financial and business model for Stakeholder Capitalism.
Ralph Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.
Dr. Solange Charas, Adjunct Professor on Human Capital Management, adjunct professor at three universities on Human capital; Stela Lupushor, CEO, Chief Reframer, Reframe.Work Inc. and authors of Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.
Bruce Bolger, Founder of the Enterprise Engagement Alliance, and author of Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap, on the practical implementation processes that align internal and external engagement efforts and break down siloes to support organization.
9 EEA Video Learning Program; 7 For Members-Only Training
In addition to the EEA YouTube channel on Enterprise Engagement and Human Capital Management, nine YouTube video links, seven of them for EEA participants only, are sent to members upon joining with updated courses annually. These programs provide the training necessary for formal certification.
1. EEA Curriculum Class 1 Stakeholder Management Theory and Practice (Public)
Edward R. Freeman, Professor, Darden School of Business at the University of Virginia; author of the field’s original 1983 textbook: Stakeholder Management, who focuses on the foundational principles of stakeholder management implementation.
2. How Great Companies Deliver Both Purpose and Profit
Alex Edmans, on the Economics of Stakeholder Management
Professor, London Business School; author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit.
3. Human Capital Management and Reporting: Are CEOs Driving With One Eye on the Road?
With guests Dr. Solange Charas, Founder, CEO, HCMoneyball; adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting.
Stela Lupushor, Chief Reframer at Reframe.Work Inc.; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results,
4. EEA Curriculum Class 2: Strategic Culture—Baking Purpose Into Process
Featuring Ralph Specht, Co-Founder, Spark44, an international ad agency; Author of Building Corporate Soul: Powering Culture & Success with the Soul System.
5. EEA Curriculum Class 3: The Return on Investment of Individuals
With guests Dave Bookbinder, Principal, New ROI Advisers, Author of The New ROI—Return on Individuals; Amy Armitage, Founder, Co-Chair, Human Capital Reporting and Investing Council; Laura Queen, Founder, CEO, 29Bison
6. EEA Curriculum Class 4: The Tactics of Enterprise Engagement
With guests Todd Hanson, Founder, Catalyst Performance Group; Jervis DiCicco; Founder, CEO, ProsperBridge; Darwin Hanson, Founder, CEO TM Evolution
7. EEA Curriculum Class 5: Human Capital and Valuations
With guests Dave Bookbinder, Principal, New ROI Advisers, Author of The New ROI—Return on Individuals; Amy Armitage, Founder, Co-Chair, Human Capital Reporting and Investing Council; Laura Queen, Founder, CEO, 29Bison
8. ROI of DEI—Diversity is a Business Opportunity, Not a Compliance Issue (Public)
With Marvin Owens, Chief Engagement Officer, Impact Shares; Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance; Renee Redwood
CEO of Redwood Enterprise LLC, an organizational strategy advisory firm.
9. EEA Curriculum Class 6—Case Studies Featuring Sunovion Pharmaceuticals
Featuring Richard “Rick” Beers, Senior Director, Sales Training, Sunovion Pharmaceuticals, a leader in treatments for central nervous system conditions.
Optional Certification
For those seeking to demonstrate their expertise in Stakeholder Management, the Enterprise Engagement Alliance offers two levels of certification: the Certified Engagement Practitioner designation demonstrates a thorough understanding of the subject by way of an oral examination with an expert instructor. The Advanced Engagement Practitioner requires the creation and submission of a formal stakeholder management plan for an organization along with three years of management experience in any type of organization. Click here for details.
Profit From the “S” of Environmental, Social, Governance (ESG)Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
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Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources. - The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
- EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.
