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14 Brands Join Forces to Promote Stakeholder Capitalism Model

Purpose Pledge — a new collaborative of purpose-driven companies committed to a stakeholder capitalism model — will launch next week at Natural Products Association Expo West 2025.

Click here for links to information about EEA sponsors; here to subscribe to ESM weekly; here for an ESM media kit.
 
Consistent with the principles of stakeholder capitalism, their pledge includes a focus on:
 
1. Product Quality. Produce high-quality products that align consumer wellbeing with the wellbeing of planet and people.
 
2. Independent Governance. Board majority control stewarded by purpose-led owners and management team.
 
3. Supply Web Integrity. Primary products meet or exceed high bar eco/social standards through benchmarking or certification.
 
4. Fair and Balanced Compensation. 20:1 pay ratio (or better) between highest and lowest paid employees.
 
5. Living Wage. Employees make a living wage as calculated by the MIT Wage benchmark.
 
6. Inclusion. Company has instilled a culture of inclusion and belonging, where each employee feels valued and respected, regardless of their background, identity, or role within the organization.

7. Community Engagement. Minimum of 1% of company net revenues or 10% of net profits allocated to philanthropic giving initiatives.
 
8. Climate Positive. Emissions reductions tracking to recognized science-aligned targets.
 
9. Circularity for Zero Waste. Achieve an average diversion rate of 90% or greater from landfill, incineration, and the environment at large from manufacturing.
 
10. Capability Building. Organizational participation, knowledge sharing, and developmental collaboration with all member companies to support each member’s achievement of all Purpose Pledge commitments.
 
The founding companies are:
 
Dr. Bronner's’s; Gaia HerbsGuayakí Yerba MateKuli Kuli FoodsLundberg Family FarmsMountain Rose HerbsMUD\WTRNature's Path Foods , Numi Organic TeaOrganically Grown CompanyPachamama GroupPhilosopher FoodsSIMPLi and Wildway.
 
One Step Closer (OSC) is managing the coalition.


Enterprise Engagement Alliance Services
 
Enterprise Engagement for CEOsCelebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
 
1. Information and marketing opportunities on stakeholder management and total rewards:


2. Learning: Purpose Leadership and StakeholderEnterprise Engagement: The Roadmap Management Academy to enhance future equity value for your organization.
 
3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
 
4. Advisory services and researchStrategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
 
5Permission-based targeted business development to identify and build relationships with the people most likely to buy.
 
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230. 
 

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