EEA Project People 2025: Supporting the Growth of Total Quality Management for People
Background
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Professionals in general management, sales, marketing, and human resources as well as sales professionals in all areas of engagement can benefit from the world’s only training and certification programs for engagement professionals in process design and sales.Click here for a short deck summarizing the services provided by the Enterprise Engagement Alliance Project People 25, including extensive free resources.
The Enterprise Engagement Alliance certification program is based on a process long proven in total quality management to address the undeniable fact that sales and non-sales employee, customer, or channel partner engagement loyalty remain near record lows despite decades of effort. Launched in 2009, and updated five times since then, the Enterprise Engagement Alliance curriculum fills a unique gap in the myriad education options available today: a holistic, integrated approach to performance improvement in all areas of management across the enterprise based on the same principles of total quality management proven daily in factories around the world.
The EEA program uniquely addresses the practical ways proven over decades to achieve organizational or specific targeted goals by harmonizing the interests and aligning all engagement and related activities toward a common purpose, goals, and objectives.
The Enterprise Engagement Alliance education and certification programs have two objectives for management and solution providers.
1) Help management at all levels of any type of organization achieve their purpose, goals, and objectives by applying the same processes to people management that have transformed quality in manufacturing.
2) Develop a new generation of salespeople with the discovery skills and knowledge necessary to more effectively sell any type of engagement solution, from strategic to tactical.
The training and certification program, good for three years, includes a combination of books, webinars, white papers, and a one-half hour, optional coaching session. Click here for complete details on the curriculum; no annual EEA membership commitment required.
Background
The concept of enterprise engagement was first published in Wikipedia by the Enterprise Engagement Alliance in 2009 based on over 10 years of research conducted by the Forum for People Performance Management and Measurement at the Medill School at Northwestern University and other parties identifying a clear link between having highly engaged employees, customers, and financial results.
The process is closely aligned with the principles of total quality management in that it focuses on achieving organizational purpose, goals, and objectives by harmonizing the interests of all stakeholders required for success, and by better integrating the tools used to engage and equip them.
This strategic and systematic approach to value creation is supported by extensive research from multiple sources.
Two Types of Stakeholder Engagement Certification
The training program has two versions:
1) Design and implementation. For management in all areas of business who wish to master the basic principles of enterprise engagement process design, implementation, metrics, and reporting, and
2) Engagement services selling. For sales professionals who seek to enhance and demonstrate their abilities to sell engagement products and services.
Both certifications are included with the annual EEA membership but can be purchased separately at the costs below.
1. The Certified Engagement Professional: Designed for anyone in management seeking to master the principles of total quality management for people: harmonizing the interests of all stakeholders toward the purpose, goals, objectives, and values of the organization or team, with clear impact measurement and internal or external reporting. The outcome is an easy to apply process for achieving organization or team goals in a way that engages all relevant stakeholders in a manner that creates clear value to the organization. The Advanced Engagement Professional designation is for those with demonstrated implementation experience who submit a qualifying case study.
One-time cost (valid for three years): $450, including training materials, 30-minute live prep meeting, and the 30-45 minute live and recorded oral exam.
2. The Certified Engagement Sales Professional: This designation is specifically for sales professionals who wish to demonstrate their ability to sell engagement solutions, including sales and non-sales employee engagement; customer and channel engagement, and all the related tools: communications, learning, rewards and recognition, assessment and feedback, the ROI of DEI, measurement, sustainability reporting and more. It focuses on the discovery selling process needed to succeed in the sale of engagement products and services.
One-time cost: $300 (valid for three years), including learning materials and a one-half hour live and recorded oral examination.
Click here for complete details on the education for implementers and sales professionals program, or contact Bruce Bolger, EEA Founder, Bolger@TheEEA.org, 914-591-7600, ext. 230.
Enterprise Engagement Alliance Services
Celebrating our 15th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
