The Stakeholder Capitalism Playbook: Get Started for Free

Applying the Golden Rule to business does not require any investment in books, seminars, or certifications. Get started at no cost through free resources from the Enterprise Engagement Alliance.

Enterprise engagement, or what is increasingly described as stakeholder capitalism, focuses on enhancing returns for investors only by creating value for the people without whom there would be no profits: customers, employees, distribution and supply chain partners, and communities.

In terms of practical implementation, it has its roots in the principles of total quality management, which is fundamentally about harmonizing the interests of all stakeholders toward the accomplishment of a common purpose, goals, and objectives.

While the Enterprise Engagement Alliance provides a complete range of books, training, certification, and business development services for organizations and solution providers, the EEA does not charge for the information we provide in our weekly RRN and ESM newsletters, nor for the basic road map for implementation and measurement.

Below is a five-part series on how to profit from the Golden Rule in business.

Part 1: Purpose Leadership and Stakeholder Management Overview
The first of this series on the practical implementation of stakeholder management.

Part 2: An Overview of the Implementation Steps
This article provides an overview of the implementation steps, which to many will sound quite similar to total quality management in manufacturing.

Part 3: Enterprise Engagement Business Operating Systems
What is a business operating system and why it's so critical to harmonizing the interests of all stakeholder toward a common purpose, goals, and objectives.

Part 4: Tools of Engagement
Here is a rundown of the tools of enterprise engagement that need to be aligned toward a common purpose, goals, and objectives.

Part 5: Meaningful Metrics
This article provides an overview of the different types of macro and micro metrics organizations can use to better track the impact of people initiatives.

Enterprise Engagement Alliance Services

Celebrating our 16^th year, the Enterprise Engagement Alliance helps organizations enhance performance through:

1. Information and marketing opportunities on stakeholder management and total rewards:

ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020

2. Learning: Purpose Leadership and Stakeholder

Management Academy to enhance future equity value for your organization.

3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.

4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.

5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.

Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.