From Impact Measurement to Human Capital: Three Upcoming EEA Academy Impact Shows Explore Stakeholder Alignment
The Enterprise Engagement Alliance’s upcoming Stakeholder Management YouTube series brings together leading thinkers to explore how aligning customers, employees, and other stakeholders can drive measurable performance outcomes.
The State and Economics of Impact Measurement in Customer, Employee, Digital, and Retail Engagement
Where CX and EX Converge: Implementing a Stakeholder Approach to People Management
Valuing Employees: The Journey’s Past and Future
As organizations increasingly seek to tie engagement to business impact, this series covers key themes: the economics of impact measurement, breaking down silos between customer and employee experience, and reflecting on the journey toward treating employees as true assets.
All these live shows A featured on the EEA YouTube channel and summarized in the EEA’s ESM weekly newsletter and in its Stakeholder Management Library.
The State and Economics of Impact Measurement in Customer, Employee, Digital, and Retail Engagement
Speakers: Brad Christian, Chief Customer Officer, Experience, IPSOS; Rick Garlick, PhD, Chief Research Officer, BBV, BDRC, Tue., March 10, 1 pm ET.
Register here.
A growing body of research confirms a link between customer and employee engagement and financial results. Yet, many organizations still struggle to tie engagement efforts to profitability. Brad Christian and Rick Garlick will explore which metrics best predict financial performance, what data is needed to make these connections, and whether internal silos are breaking the chain between insight and impact. The discussion will highlight how companies can move from isolated dashboards to a holistic approach that ties engagement to sales and profitability.
Where CX and EX Converge: Implementing a Stakeholder Approach to People Management
Speakers: Gary Rhoads, PhD, Academic Director, Enterprise Engagement Alliance Academy, Professor Emeritus, Marketing and Entrepreneurship, Marriott School of Business, Brigham Young University, Enterprise Engagement Alliance; Dave Ulrich, PhD, Rensis Likert Professor, Ross School of Business, University of Michigan, and Co-founder and Principal, The RBL Group.
Register here.
Gary Rhoads and Dave Ulrich will discuss how organizations can break down silos between HR and marketing by aligning customer experience (CX) and employee experience (EX). They’ll share the benefits of harmonizing these functions, key principles for success, and obstacles to overcome. What does it look like when CX and EX align toward a common purpose, and how can organizations realize the full potential of a stakeholder approach?
Valuing Employees: The Journey’s Past and Future
Speakers: Dr. Bob Nelson, President, Motivation Inc.; Chester Elton, Founder, the Culture Works, and Dr. Paul White,Founder, President Emeritus, Appreciation at Work. April 7, 1 pm. ET.
Register here.
In this session, three leaders in employee motivation, recognition, and appreciation reflect on how far businesses have come in treating employees as assets. Dr. Bob Nelson, Chester Elton, and Dr. Paul White will discuss how much progress has been made, whether reality has matched their expectations, and what lessons they’ve learned. They’ll explore what’s still missing in business, what changes could accelerate progress, and what each is focused on now. This is both a look back at their impact on the field and a forward-looking discussion on how optimistic we should be about the future of human capital management.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:
1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
2. Learning: Purpose Leadership and Stakeholder
Management Academy to enhance future equity value for your organization.
3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
