The State of Engagement Today---HR, Marketing, and People Pioneers Plot the Future in Upcoming Shows
Where CX and EX Converge: Implementing a Stakeholder Approach to People Management
Valuing Employees: The Journey’s Past and Future
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Five leaders in marketing, human resources, and engagement in business headline upcoming Enterprise Engagement Alliance YouTube shows and feature articles on the state of engagement today and where it's headed.
As organizations increasingly seek to tie engagement to business impact, this series covers key themes: the economics of people; the state of stakeholder engagement today; impact measurement, breaking down silos between customer and employee experience, and reflecting on the journey toward more effective management of people across the enterprise.
These live shows are featured on the EEA YouTube channel and summarized in the EEA’s ESM weekly newsletter and in its Stakeholder Management Library.
Where CX and EX Converge: Implementing a Stakeholder Approach to People Management
Panelists: Gary Rhoads, PhD, Academic Director, Enterprise Engagement Alliance Academy, Professor Emeritus, Marketing and Entrepreneurship,
Marriott School of Business, Brigham Young University, Enterprise Engagement Alliance; Dave Ulrich, PhD, Rensis Likert Professor, Ross School of Business, University of Michigan, and Co-founder and Principal, The RBL Group. Thu., March 26, 4 pm. Gary Rhoads is an early advocate of making the connection between employee and customer engagement. Dave Ulrich is a human resources visionary advocating for what he calls stakeholder human resources. Both professors are also entrepreneurs.
Register here.
Two leaders in enterprise engagement and human resources will discuss the state of engagement today in business. Given that both employee and customer engagement scores remain near record lows, what has gone wrong with today's strategies? What do organizations have to do to address the enormous waste associated with passive employees and customers? What can organizations do to break down silos between HR and marketing by aligning customer experience (CX) and employee experience (EX). The panelists will discuss the benefits of harmonizing these functions, key principles for success, and obstacles to overcome. What does it look like when organizational stakeholders are aligned toward a common purpose, goals, objectives, and values? How can organizations realize the full potential of the stakeholder approach to management advocated by Dave Ulrich.
Valuing Employees: The Journey’s Past and Future
Panelists: Dr. Bob Nelson, President, Motivation Inc.; Chester Elton, Founder, the Culture Works, and Dr. Paul White, Founder, President Emeritus,
Appreciation at Work. Tue., April 7, 1 pm. ET.The three pioneers of recognition, motivation, and appreciation will unite in a unique session that looks both back and ahead to explore the continued failure of organizations to strategically foster the proactive involvement of all employees in their purpose, goals, objectives, and values.
Register here.
In this session, three leaders in employee motivation, recognition, and appreciation reflect on how far businesses have come in treating employees as assets. Dr. Bob Nelson, Chester Elton, and Dr. Paul White will discuss how much progress has been made, whether reality has matched their expectations, and what lessons they’ve learned. They’ll explore what’s still missing in business, what changes could accelerate progress, and what each is focused on now. This is both a look back at their impact on the field and a forward-looking discussion on how optimistic we should be about the future of human capital management across the enterprise.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
