Closing the Engagement Capability Gap: Certification Test Now Available
Who It is Designed For
Process Highlights
Click here to subscribe to the ESM weekly e-newsletter.
With engagement scores lagging despite heavy investment, the EEA Certification fills a massive training gap by teaching a holistic, purpose‑aligned approach to engagement. Candidates study and learn core principles, implementation and measurement processes; take a one‑hour, 50‑question proctored multiple‑choice exam with a dedicated 15‑minute Q&A, and gain proven tools improve organizational and team and outcomes and enhance experiences. The program specifically addresses why employee and customer engagement remain at record lows despite hundreds of billions of dollars spent each year.
The Enterprise Engagement Allliance Impact Academy Academic Director is Gary Rhoads. He is Stephen M. Covey Professor Emeritus, Marketing and
Entrepreneurship, Marriott School of Business, Brigham Young University. There is no other known education program anywhere specifically on a strategic, systematic, holistic and measurable approach to engagement. Click here for more information on the EEA Impact Academy certification program. Click here to take a free practice test on enterprise engagement. If you score 80% or better, you’re on your way to mastering a formal leadership process that can make you more effective in business and in your life in general. If you do not yet achieve a passing score, it highlights a clear opportunity to strengthen your ability to design and lead engagement initiatives that affect people’s motivation, performance, and well-being. If the material proves challenging, it is a useful signal that further development is beneficial before taking on responsibility for designing or managing engagement strategies that directly impact people’s experiences and outcomes.
Continued low engagement scores across sales and non-sales employees, customers and distribution partners reflect a widespread lack of structured capability in designing, implementing, and measurement engagement systems.
.jpeg)
The Enterprise Engagement Alliance Impact Academy certification program was created to close this gap by teaching professionals the proven principles of Total Quality Management (TQM) applied to people and stakeholder engagement. Through self‑study resources, books, practice tools, and a proctored certification process — including a 50‑question multiple‑choice test taken in approximately one hour plus a 15‑minute interactive Q&A — the program equips practitioners with a basic but powerful engagement framework and pathways to advanced practice in business and life.
Properly implemented, the process simplifies planning, implementation, measurement, and continuous improvement as well as stakeholder experiences. The framework enhances the effectiveness of such tactical issues as brand architecture, recruitment, leadership coaching, culture, voice, communications, learning, job design, innovation, DEI, incentive and loyalty programs, rewards and recognition, human capital analytics--any tactics involving people.
Who It is Designed For
The EEA curriculum and certification is for anyone in organizational, team, or front-line leadership who can benefit from the skills necessary to harmonize the interests of the stakeholders critical to their success. This especially includes management in HR, sales, marketing, and front-line employee oversight. The application of TQM to people is a proven way tested in over one million factories, laboratories, and hospitals around the world to enhance the performance and experiences of customers, sales and non-sales employees, distribution and supply chain partners, communities, volunteers, and even voters.
It is of particular benefit to C-suite executives committed to managing people as an invaluable assert and to any manager who can benefit from systematically and proactively involving the stakeholders or team members critical to success.
Process Highlights
- Purpose‑driven curriculum: Learn how to apply TQM to stakeholder alignment, strategy, metrics, and continuous improvement in the manner that suits you: articles, videos, books, or live guided sessions for paid individual, corporate or solution provider members.
- Proctored evaluation: A 50‑question, one‑hour multiple‑choice exam is proctored live; a 15‑minute Q&A ensures applied understanding and integrity. Click here to take a free practice test on enterprise engagement.
- Outcome: Certified professionals gain a practical framework to design and improve engagement systems that deliver measurable stakeholder value applicable to any function involving people—general management, sales, marketing, human resources, operations, etc. used in for-profit, not-for-profit or any institutional environment.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
