Enterprise Engagement Alliance Launches Free Professional Management Membership for Leaders Committed to Measurable People Value Creation
What Members Receive
Why People Are Joining
Total Quality Management Applied to People
Separate Membership for Solution Providers
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Most organizations invest heavily in people without having a common system for determining what works, what does not, and what creates measurable value. The Enterprise Engagement Alliance has launched a new complimentary Professional Management membership designed to help corporate executives, managers, and educators bring greater rigor, measurement, and accountability to those investments.
The membership is intended for leaders in HR, sales, marketing, communications, finance, and other functions who believe employee, customer, sales, and channel engagement should be managed as part of an integrated system tied to organizational purpose, goals, objectives, and values. “To our knowledge, the EEA is the only professional organization anywhere focused specifically on engagement across the enterprise—bringing together employee, customer, sales, channel, and other stakeholder engagement within a common management framework,” says Gary Rhoads, Chief Academic Officer for the EEA. He is Professor Emeritus, Marketing and Entrepreneurship, Marriott School of Business, Brigham Young University.
Rather than treating employee engagement, incentives, recognition, communications, learning, technology, and related activities as disconnected programs, the EEA framework applies many of the principles of Total Quality Management to people and relationships. The goal is to help managers better understand how people-related investments contribute to productivity, quality, retention, customer satisfaction, sales, innovation, safety, and financial performance.
Click here to join and begin exploring how systematically your organization manages and measures its investments in people.
What Members Receive 
Professional Management membership is free for qualified corporate executives and managers, as well as professors and educators. Members receive opportunities to:
- Learn. Access selected EEA research, frameworks, case studies, briefings, and practical learning resources on engagement system design and impact measurement.
- Measure. Learn how to connect people-management practices with business outcomes and participate in members-only sessions focused on measurement and accountability.
- Contribute thought leadership. Share insights through EEA’s weekly Engagement Strategies Media weekly, Rewards Recognition Network weekly, EEA research library, and appropriate EEA YouTube panel discussions, reaching a combined audience of nearly 100,000 professionals a month through newsletters and the EEA web sites.
- Build professional standing. Identify as an EEA Professional Management Member — Committed to Measurable Enterprise Engagement on LinkedIn and in professional biographies.
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Advance professional development. Receive a 20% discount on the optional Enterprise Engagement certification test and on the EEA People Value Impact Calculator, designed to help evaluate the impact of engagement investments and how effectively organizations create value through employees and customers. - Save on EEA books. Members receive a 25% discount on Enterprise Engagement: The Roadmap, 5th Edition, list price $36, and Enterprise Engagement for CEOs, list price $15.99. The books provide, respectively, a detailed implementation roadmap for management and a concise executive-level introduction to the principles, economics, and implementation of enterprise engagement.
Why People Are Joining
Mariia Filatova, an HR business partner with more than eight years of experience in HR operations, employee relations, workforce planning, engagement, people analytics, and strategic business partnering, joined because she sees a need for more disciplined measurement in people management. “HR has access to more data than ever, but the challenge is connecting people practices in a systematic way with organizational results. I am interested in applying a more metrics-based approach to HR management so that we can better understand what is working, what is not, and where people strategies are creating measurable value.” She recently contributed an article to ESM weekly on strategic management implementation. 
Karen Kelly, CEO of K2 Ultimate Incentives and one of the first solution-provider members, recently earned her certification in enterprise engagement. “Clients increasingly want more than programs and rewards. They want to understand what they are trying to accomplish, how the program supports the behaviors that drive those goals, and how they can measure the results. I joined because the EEA provides a framework for bringing a more intelligent, metrics-based approach to the solutions we recommend.”Total Quality Management Applied to People
The EEA approach is based on the simple premise that total quality management has improved organizational performance by connecting processes,
measurement, and continuous improvement to clearly defined outcomes. Enterprise engagement applies similar thinking to people. That means looking across HR, sales, marketing, communications, incentives, recognition, learning, customer engagement, and related disciplines to understand how they work together rather than evaluating each activity in isolation.As management faces increasing pressure to demonstrate the return on investments in people, EEA believes this systems-based approach can help move engagement beyond individual programs, opinions, and activities toward a professional management discipline based on measurable value creation.
Separate Membership for Solution Providers
Consultants, agencies, technology companies, incentive and recognition firms, and other organizations selling products and services to corporate management participate through separate paid Solution Provider Memberships beginning at $450 per year.
Solution providers receive access to many of the same learning and thought-leadership resources while also gaining opportunities for professional visibility, media participation, advertising, sponsorships, and other commercial activities.
Click here to join and begin exploring how systematically your organization manages and measures its investments in people.
Enterprise Engagement Alliance Services
Celebrating our 17th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
