Upcoming EEA You Show: Moving From Data to Action in Investment and Management
Moving From Measurement to Implementation
Featured Panelists
Continuing EEA's Focus on Measurable Value Creation
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analytics, and impact investing for an upcoming show, “State of Impact Metrics and Measurement: Moving From Data to Action in Investment and Management.” The discussion will explore the progress made in measuring the financial impact of human capital and stakeholder relationships, the limitations of current approaches, and how organizations can translate measurement into better management and investment decisions.The live show is Tue., Nov. 10 at 1 pm ET. It will be recorded and featured on the Enterprise Engagement Alliance YouTube channel and summarized in an article on ESM weekly and EnterpriseEngagement.org.
Register here for the live show if you’d like to address questions to the panelists.
For decades, traditional financial accounting has generally treated investments in employees, customer relationships, and distribution partnerships as expenses, without fully capturing the long-term value these relationships can create. This has contributed to the perception of engagement as a “warm and fuzzy” concept rather than a measurable contributor to financial performance.
That perception is increasingly being challenged by advances in employee and customer experience research, human capital analytics, and investment methodologies designed to identify relationships between stakeholder management and business results. Important questions remain. How reliably can organizations connect employee and customer experience measures with productivity, retention, revenues, profitability, and enterprise value? What information is useful to investors evaluating companies? How can management distinguish between correlations and evidence that supports specific actions?
The EEA YoutTube show and feature article discussion will examine the current state of these methodologies, their practical limitations, and the opportunities to make stakeholder measurement more useful to both business leaders and investors.
Moving From Measurement to Implementation
The challenge is not simply collecting more data. Many organizations already conduct employee engagement surveys, track customer satisfaction, and monitor a broad range of operational and financial indicators. The greater opportunity lies in connecting these measures, identifying the management practices most likely to improve performance, and validating the results.
Panelists will address how organizations can use stakeholder information to establish priorities, allocate resources, evaluate interventions, and create greater accountability across human resources, marketing, finance, and operations. They will also consider the role of investors in encouraging more systematic approaches to human capital management and stakeholder value creation.
The central question is whether advances in measurement can help shift engagement from a largely separate human resources or marketing activity into a more integrated management and financial discipline focused on measurable value creation.
Featured Panelists
Panelists will address the subject both from the perspectives of management and investors.
- Gary Rhoads, Professor Emeritus at Brigham Young University's Marriott School of Business, is an entrepreneur and academic whose work has focused on the relationship between employee experience, customer experience, and business performance. He will provide a perspective on connecting academic research with practical management applications.
- Bart Houlahan, Partner at Irrational Capital, will provide an investment research perspective on the relationship between human capital management and financial performance, including the potential use of workplace and organizational data in investment analysis. Houlahan is a co-founder of B-Lab, the first organization to establish audited standards for responsible business practices.
- Jason Britton, Founder and Chief Investment Officer of Reflection Asset Management, will discuss the role of impact investing and how stakeholder-related information can inform investment strategies and capital allocation.
- Laura Queen, Founder and CEO of 29Bison, whose participation is pending confirmation, would bring a private equity and human capital advisory perspective on evaluating and improving organizational value.
Continuing EEA's Focus on Measurable Value Creation
The program is part of EEA's ongoing effort to advance more systematic, evidence-based approaches to managing relationships with employees, customers, distribution and supply chain partners, and other stakeholders. It will explore how improved measurement can help organizations make more informed decisions about investments in people and relationships while providing investors with a clearer understanding of the factors contributing to sustainable financial performance.
If your organization or a client has created a truly measurable engagement strategy, enter the Enterprise Engagement Alliance's free monthly contest to validate the business impact of engagement programs.
Enterprise Engagement Alliance Services
Celebrating our 18th year, the Enterprise Engagement Alliance helps organizations enhance performance through:1. Information and marketing opportunities on stakeholder management and total rewards:
- ESM Weekly on stakeholder management since 2009. Click here to subscribe; click here for media kit.
- RRN Weekly on total rewards since 1996. Click here to subscribe; click here for media kit.
- EEA YouTube channel on enterprise engagement, human capital, and total rewards since 2020
Management Academy to enhance future equity value for your organization.3. Books on implementation: Enterprise Engagement for CEOs and Enterprise Engagement: The Roadmap.
4. Advisory services and research: Strategic guidance, learning and certification on stakeholder management, measurement, metrics, and corporate sustainability reporting.
5. Permission-based targeted business development to identify and build relationships with the people most likely to buy.
Contact: Bruce Bolger at TheICEE.org; 914-591-7600, ext. 230.
