iAspire Platform Develops and Connects Culture to Organizational Goals
iAspire is designed to help organizations make culture a measurable competitive advantage, according to Jason Cochran, the company’s co-founder. He claims that his company offers the first human development platform “that transforms an organization’s values into ongoing micro-coaching and employee experiences to engage, develop and retain talent--leaders included. The end-result is a clear, scalable culture strategy executed by our software solution that aligns daily behaviors and activities to core values and ultimately connects the dots between your culture and measurable business outcomes using our impact economies.”
How is this accomplished? “It’s as easy as 1-2-3,” Cochran explains. “First we clarify your culture strategy. This includes entering your core values into the system and clarifying how they will be measured. Next you select your monthly/quarterly organizational culture themes on the culture calendar to match your desired rhythm. Lastly, you let the iAspire Culture Assistant deliver the right messages, to the right people, at the right time via text/email and automatically measure culture-centric behavior and impacts along the way.”
Unlike other employee apps based on bring people to a home page, iAspire pushes out customized messaging. “This is valuable because it is proven to help people contribute sooner, add more value, and make a longer-lasting impact.”
According to Cochran, a highly aligned culture can have clear benefits, including:
● 30% higher customer satisfaction levels
● 26% less employee turnover
● 100% more unsolicited employment applications
● 20% less absenteeism
● 15% greater employee productivity
A highly developed culture doesn’t just happen, Cochran says. “A healthy culture requires an intentional, continuous focus on developing people throughout the employee lifecycle consistent with the values of the organization to experience the benefits: from onboarding into the culture, to achieving their most important goals, to performance reviews, to leadership development, and providing coaching to help them grow holistically in whatever areas of their lives is important.”
Cochran says the company “has taken the best practices in leadership and organization health and infused them into a technology-enabled, zero-friction program that executives can use to create and sustain a healthy culture in their organizations. Executives set (and always control) the direction, but we do all the heavy lifting of implementation and execution. There is no need to hire/pay for an army of consultants anymore.”
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