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CEOs Share the Same Engagement Strategy

At least two major U.S. companies offer proof that a focus on engagement can provide dramatic results. The CEOs of major companies in two very different industries – Schering-Plough and Campbell’s Soup – changed the culture of their organizations over the last several years by implementing a management strategy that engaged employees to concentrate on customer-focused innovations. And the results were demonstrated in improved profitability and shareholder returns.  In each case, the CEO replaced nearly the entire top executive team for his organization and created a strategy to make sure that top talent was engaged in their work and focused on developing innovative customer solutions. For a look at their respective stories, as told by, click here.

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