"The Workplace Battlefield: Where Great Talent Goes to Die"
“People drive innovation and creativity. Organizations know this and focus on employee engagement as a core measure of the passion and commitment to corporate purpose and goals. Yet engagement is consistently low at about 30%. Why is this? What can be done about it?" asks Nick. A. Shepherd, President of EduVision Inc., in his new book, “The Workplace Battlefield: Where Great Talent Goes to Die.”
Shepherd is a former chief financial officer and an advisor on integrated reporting, management, and culture. The book is available on Amazon.com and most online bookstores.
Shepherd’s new book explains how a “culture screen” can act as an obstacle to the realization of human performance. “Culture is the enabler of workplace effectiveness. If it is not planned and implemented strategically it will create a barrier to performance,” he writes.
“For many going to work every day is like being on a battlefield. People’s desire to do a good job and contribute seems to be blocked by all manner of barriers and problems. This is what I call the culture screen.”
Organizations suffer because their investment in talent “produces a much lower return-on-investment than planned. Costs are higher because time is wasted through poor communications, low cooperation, and reluctant collaboration. Financial surprises occur when people take actions that are unexpected; sometimes illegal, sometimes unethical.”
Employees suffer through stress, frustration and a lack of personal purpose and achievement, he observes. “The whole system fails to meet its potential. While organizations spend large sums of money to attract and retain talent, with incentives and recognition to drive growth, innovation and creativity; yet, the investment in people is wasted if they have problems in execution.”
Many organizations are trying to track and manage employee engagement; yet, it remains stubbornly low, he reminds readers. The culture screen explains the problems and offers solutions. At the heart of building a great workplace is governance and the role of leadership, Shepherd advises.
The book looks at six major areas of potential performance and engagement blockages and suggests actions to minimize or remove them. People-centered governance and effective leadership are core foundations, the author concludes.
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1. Professional Education on Stakeholder Management and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
Profit From the “S” of Environmental, Social, Governance (ESG)
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
- Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
- The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
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- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
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- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.