Marcus Evans Design Thinking 2015 Conference - 25-26 Feb 2015 - San Francisco, CA
This meeting takes the delegation beyond traditional design application to achieve a balance of intuitive originality with analytic mastery to create business-focused outcomes that generate transformative, innovative and strategic change. Learn how to identify the unarticulated drivers of evolving customer segments and how to co-create with consumers at the front end of the innovation process.
Building on the success of the marcus evans innovation conference series, our expert speaker panel will explore proven and emerging strategies for the integration of insight into ideation and rapid prototyping to capture the needs of the market while keeping the innovation pipeline flush with disruptive products and services. The delegation will go beyond traditional design application to achieve a balance of intuitive originality (the hallmark of great designers) with analytic mastery (the hallmark of business leaders and engineers) to create business-focused outcomes that generate transformative, innovative and strategic change.
