Engagement World Set for April 25-28 2016 in Orlando, FL

A Conference and Expo dedicated to the many strategies and tactics of Enterprise Engagement and their impact on business is being launched by the Exhibit and Event Marketers Association (E2MA) and Enterprise Engagement Alliance. The event, Engagement World 2016, is designed to help organizations in all areas of business profit from this emerging field that many experts believe will rival advertising in scale.

Engagement World will be held April 25-28 at the Renaissance Orlando at SeaWorld. The event will consist of co-located education and exhibit programs addressing key areas of engagement, including:

The E2MA Red Diamond Conference, focusing on best practices in face-to-face marketing and communications (April 25-27)
Engagement University, highlighting key strategies and tactics related to ROI-based Enterprise Engagement plans (April 26-27)
The Rewards & Recognition Expo, featuring leading suppliers and brands in the rewards and recognition business and an interactive education program on the latest trends and tactics (April 27-28)
The Engagement Expo, featuring exhibitors and presentations by leading engagement associations and solution providers (April 27-28).

Enterprise Engagement focuses on achieving organizational goals by fostering the proactive involvement of all of the people critical to success. This new field integrates branding, leadership, coaching, surveys & assessment; all forms of communications from digital to face-to-face, learning, innovation, rewards & recognition, analytics and other engagement tactics that are traditionally siloed in many organizations.

“The goal of this event is to help businesses of all kinds understand how they can achieve a competitive edge by engaging all of the people critical to success,” says Bruce Bolger, Managing Director of the Enterprise Engagement Alliance. “All of the research indicates that organizations will get the best results when they better integrate all of the levers of engagement, so the goal is to help equip management for this new approach to achieving organizational goals.”

Engagement World will bring together corporate practitioners, educators, solution providers and associations in all areas of engagement to help equip a new generation of experts to help both organizations and solution providers in all areas of business profit from this emerging field.

“The growth of digital information and social media has only increased the need for face-to-face engagement,” notes Jim Wurm, Executive Director of E2MA. “We believe that the emerging field of engagement creates perhaps the biggest growth opportunity for the meetings and events business since the advent of commercial jet aircraft. When companies need to engage people, it almost always boils down to face-to-face experiences.”

Registrants to the E2MA Red Diamond and Engagement University co-located education programs will be able to attend conference sessions at either conference, both of which will involve associations in key areas of engagement sharing best practices, as well as presentations and exhibits at the co-located Engagement Expo and the Rewards & Recognition Expo.

For more information, contact Nick Gazivoda, Expo Director, at 914-591-7600, ext. 238; nick@theeea.org.