Engagement World Event Signals Emergence of New Field

Enterprise Engagement brings together major industry associations and organizations for a week of education, exhibits and networking events at Engagement World, April, 25-28, Renaissance Orlando at SeaWorld

 

Four organizations in management, face-to-face engagement, loyalty, and rewards and recognition have united to promote the concept of enterprise-wide engagement at Engagement World, April 25-28, at the Renaissance Orlando at SeaWorld.

 

What’s new about this collaboration? Engagement is becoming a formal field that is about engaging customers, employees, distribution partners, communities – everyone an organization touches – for the benefit of all, and about better integrating all of the various ways organizations seek to equip and inspire all of these various constituencies.

 

A recent Harvard Business Review article, “28 Years of Stock Market Data Shows a Link Between Employee Satisfaction and Long-Term Value,” reported that companies with high levels of engagement have outperformed the stock market indices by 2.8% over 28 years, and the Engaged Company Stock Index has outperformed the S&P 500 by over 21% since it was founded almost four years ago. Glassdoor.com recently ranked Engagement Management as the fourth fastest-growing profession in business in terms of demand and income.

 

Sponsored by the C-Suite Network, the world’s most trusted network of C-Suite leaders, Engagement World’s co-located events include the Exhibit & Event Marketers Association’s Red Diamond Congress on face-to-face engagement, the Wise Marketer’s Loyalty Academy certification program, the Enterprise Engagement Alliance’s Engagement University and Rewards & Recognition Expo and University.

 

“The economic evidence is too compelling to ignore,” says Thomas White, CEO and co-founder of the C-Suite Network. “Organizations with high levels of customer and employee engagement significantly outperform their competitors…now it’s a matter of how to make it happen within those organizations.”

 

Explaining his organization’s participation, Jim Wurm, Executive Director of the Exhibit & Event Marketers Association, notes, “We believe it’s critical for organizations to understand how to integrate face-to-face communications into their overall efforts to engage all of their people in a holistic way”

 

Says Rick Ferguson, CEO of The Wise Marketer and Loyalty Academy: “The issue of loyalty doesn’t just pertain to customers, but to all of the people who are a part of delivering the organization’s promise. The points program is only the beginning of a relationship. Today, it’s about connecting with people in a personal way that has a true benefit to customers, employees and the organization.”

 

While the growing field of analytics is providing greater justification for engagement, and a growing number of companies are putting top management in charge of customer and employee engagement, the movement faces two critical challenges:

Engagement World is designed to help companies create a formal engagement strategy and break down these silos. For information on any Engagement World events, go to www.engagementworld.org