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EEA to Highlight 'People Centric' CEOs in New Guide to Engagement, Performance and Stakeholder Experience

A new EEA eBook and printed booklet to be released in June 2019 are specifically designed to help senior management educate their CEOs on the increasing need for a strategic and systematic approach to engaging people across the enterprise. The publication will include winners of the EEA’s People Centric CEO awards…nominations are now welcome. 
The eBook and print booklet, The CEO’s Definitive Guide to Engagement, Performance and Stakeholder Experience, is designed specifically for CEOs seeking to learn more about the growing demand for business leaders to take charge of a strategic and systematic approach to engaging all stakeholders. To be published in June 2019 and written by EEA co-founders Bruce Bolger, Gary Rhoads and Allan Schweyer, it will feature interviews with the winners of the EEA’s People Centric CEO awards on how this approach has helped both the financial and personal well-being of all stakeholders. The publications are specifically designed to provide internal management or outside solution-provider advocates with compelling ammunition and a roadmap they can use to help educate the CEO.

Allan Schweyer is the Curriculum Chair for the Enterprise Engagement Academy, and Gary Rhoads is Stephen Mack Covey Professor of Marketing & Chairman of Xvoyant, a sales technology company.

The eBook and printed booklet will include concrete research findings and pragmatic solutions to help CEOs take the “warm and fuzzy” out of engagement. It will demonstrate how to translate engagement into a strategic and systematic business approach that aligns all stakeholders to support the brand, values, goals and objectives, and how to positively impact financial, balance-sheet and stakeholder well-being. The publication will show how the use of Enterprise Engagement practices helps improve the return-on-investment of traditional funds spent on marketing, communications, learning, rewards & recognition, corporate social responsibility (CSR) and other efforts.

It will also feature a directory of solution-providers in all areas of engagement capable of helping CEOs and the C-suite put Enterprise Engagement principles into action. The eBook will be distributed to the EEA’s broad audience of management, and the print booklet will be sent to 1,000 carefully selected business leaders and influencers nationwide.
People Centric CEO award winners will be selected from companies of all sizes based on the following criteria:
Their demonstrated commitment to a strategic and systematic approach to engaging all stakeholders. 
A long track record of demonstrated public commitment to people and to fulfilling the promises of the company’s brand and culture. 
High employee and customer satisfaction scores. 
A demonstrated commitment to their communities. 
A willingness to be featured by ESM to verify their commitment to a strategic commitment to people. 
Please send nominations for the ‘People Centric CEO’ awards to Bruce Bolger at
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Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: Enterprise Engagement in Action Conference at Engagement World, April 3, 2019, in San Francisco, in conjunction with the Selling Power Sales 3.0 Conference. Learn about the economics, framework, and implementation process for an ISO certifiable approach to achieving organizational objectives by strategically fostering the proactive involvement of all stakeholders. Learn more and register now.   
Enterprise Engagement The Roadmap 5th Edition
In Print: Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
Online: The Enterprise Engagement Academy at, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
Plus: 10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on
Services: The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.
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