Brand Engagement Conference, June 18-20, Chicago: Toward the 'Frictionless Organization'

Leading sales, marketing and management experts at the “Frictionless Selling’ and ‘Enterprise Engagement in Action’ events will tell a story about a new type of customer-focused organization that enables and empowers all stakeholders to more efficiently deliver the brand promise and achieve organizational goals. The program and speakers offer a vision and practical tools attendees can bring back to their CEOs and colleagues to hit the refresh button on the current ad hoc approach to brand engagement and enablement across the enterprise—customers, employees, distribution partners, vendors, communities, investors and all other stakeholders.
 

The Sales 3.0 Conference and Enterprise Engagement Alliance have joined forces in an ongoing effort to educate leaders on the importance of engaging all stakeholders in the advancement of organizational brand, mission, culture and objectives. Speakers include experts from almost every aspect of engagement across the enterprise, including CEOs. 

 

The program is ideal for Sales, Marketing, Human Resources Management and Solution-Providers at every level seeking to: 

• Support the CEO and their organizations with a more systematic approach to achieving results through people across the enterprise.

• Achieve greater ROI from coaching, assessment, communications, learning, community, rewards & recognition, analytics and other tactics used to engage people.

• Be among the first to achieve formal training and certification in the emerging field of Enterprise Engagement and ISO 10018 Quality People Management principles.

• Become your organization’s Brand Engagement Officer or advocate. 

• Meet solution-providers who can help your organization profit from a systematic approach to engagement.  

• Develop new markets as a full-service or tactical engagement solution-provider. 

 

According to Bruce Bolger, Founder of the Enterprise Engagement Alliance, the mission of the three-day education and information-sharing event, is to provide practical solutions on a cutting-edge topic covered nowhere else: why over 10 years of talk about engagement has yielded no concrete, measurable results, and how to address the need for a CEO-led strategic and systematic approach to engaging all people across the enterprise. “Investors, ISO standards, and even politicians and regulators are discussing the need for an enterprise approach to engagement,” says Bolger. “This is the only program that directly addresses this cutting-edge topic.”

 

Explains Gerhard Gschwandtner, Founder and CEO of Selling Power:“At our most recent program at the Sales 3.0 Conference in San Francisco, we could see that the issue of having an enterprise approach to sales engagement and enablement is of critical importance. At great companies, sales is an organization-wide issue. All salespeople, distribution partners, vendors and communities can be brand ambassadors and energetically support external and internal customers. Enterprise Engagement connects the dots between the promises made in sales and marketing to all the people who must deliver them. This education program is a natural marriage.” 

 

Across the two programs, experts from all areas of management share perspectives on sales and organizational engagement and enablement, including: 

Cynthia Barnes
Founder and CEO
National Association of Women Sales Professionals

  Jillian Blackwell
Microsoft Service Executive
Department of Defense, Army/Navy

  Kevin Higgins
CEO, DoubleDigit Sales
and author of Engage Me

  Russ Walker
Senior Vice President, Sales Operations and
Enablement Merrill Corporation

  Bruce Bolger
Founder of the Enterprise Engagement Alliance
co-author of Enterprise Engagement: The Roadmap.

  Dr. Ron McKinley and Lee S. Webster
co-founders of the International Center for Enterprise Engagement
ISO 10018 Certification

  Todd Hanson
The Engagement Agency, and chief consultant to the Enterprise Engagement Operating System used to support ISO Annex SL compliant engagement efforts.

 

Ideal for Sales, Marketing, Human Resources Management and Solution-Providers at every level seeking to: 

• Support the CEO and their organizations with a more systematic approach to achieving results through people across the enterprise.

• Achieve greater ROI from coaching, assessment, communications, learning, community, rewards & recognition, analytics and other tactics used to engage people.

• Be among the first to achieve formal training and certification in the emerging field of Enterprise Engagement and ISO 10018 Quality People Management principles.

• Become your organization’s Brand Engagement Officer or advocate. 

• Meet solution-providers who can help your organization profit from a systematic approach to engagement.  

• Develop new markets as a full-service or tactical engagement solution-provider. 

 

The cost for the two combined programs is $750–more than a 50% savings. Otherwise, people can attend the Enterprise Engagement Alliance’s ‘Enterprise Engagement in Action’ program only on June 20 for a crash course on Enterprise Engagement and ISO 10018 standards: $350 for Enterprise Engagement Alliance members; $550 for nonmembers.

 

For more information, contact:

Bruce Bolger

914-591-7600, ext. 230

Bolger@TheEEA.org

 

 

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