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News Flash: New Independent Index Shows ROI of Enterprise Engagement Strategies

JUST Capital, a Goldman Sachs ETF first announced last year and covered in ESM, has created a new independent analysis of 890 public companies, with more on the way, to help investors and all stakeholders identify the organizations with the best practices related to engaging all stakeholders—employees, customers, communities, etc.—as well as minimizing negative impacts on the environment. The goal: motivate CEOs to disclose Human Capital Management practices and outlines.
Featured EEA Supporter:   Enterprise Engagement Academy
Companies disclosing “JUST” job policies “reported higher ROEs (Return-on-Equity) of between 1.2% and 3% for eight of the nine issues, supporting the case that investing in JUST jobs can and should be a win-win for companies and their workers,” says a JUST Capital statement announcing a new ongoing analysis of public companies. The report, available here, ranks companies based on a survey of Americans on the issues they consider critical to business, as well as “associated profit measures.” 
JUST Capital is the latest of a series of new funds based on ESG (Environmental, Social, and Governance) practices. The first known such index, the Good Company Index, was used to create the Enterprise Engagement Alliance’s Engaged Company Stock Index (ECSI) at, which continues to significantly outpace the S&P 500 in the over six years since its inception. 
According to JUST Capital, “This is the start of an ongoing effort to gather granular data on workforce policies to better understand performance as it relates to all employees. Of note is that today, many policies—particularly for companies with significant front-line staff—may only pertain to headquarters staff. Our goal is to incentivize the expansion of these approaches to cover frontline, contract and part- time workers as well. Americans agree that leadership and transparency around worker issues are imperative to just business, and we believe companies can demonstrate the proof behind their purpose through additional disclosure on these issues.” 
JUST Capital points out that “the drumbeat for transparency around workplace practices has grown louder and more resonant. Companies leading the way on issues like gender pay equity, non-discrimination, parental leave and career development are taking initiative in a tight labor market to attract and retain top talent. And investors—like BlackRock CEO Larry Fink, who named Human Capital Management as a core engagement priority this year—are directing more attention than ever toward the “S” in ESG. However, per Peter Drucker’s ‘You can’t manage what you can’t measure’ mantra, we can’t even begin to benchmark and incentivize enhanced performance on these critical workplace issues until more companies disclose their actual policies. With greater transparency, we can better understand how companies think about their workforce—whether as a calculated cost or investable asset—and begin to measure how companies actually perform relative to their peers on creating JUST jobs.” 
The ratings and weighted scores are based on the following criteria cited by survey respondents as the issues most important to them and are almost precisely aligned with Enterprise Engagement and ISO 10018 Quality People Management Principles: 
Workers: 25% - Worker pay and treatment are at the heart of just business practices
Customers: 18% - Fair treatment, privacy and honest sales terms
Products: 14% - Products and services should be high quality, fairly priced and beneficial to society 
Environment: 13% - Companies should minimize pollution, reduce waste and protect the planet
Jobs: 12% - Companies should create and maintain jobs both globally and in the U.S.
Communities: 11% - At home and abroad, community support is essential to just business practices
Company Leadership and Shareholders: 8% - Ethical leadership and value creation are considered key priorities for CEOs. 
Top scoring companies in the report include:
3M Intel PepsiCo
Alliance Data Systems Jones Lang LaSalle Qualcomm
Boston Scientific Marriott State Street
Eli Lilly Nike Symantec
Goldman Sachs NVIDIA Texas Instruments
Hasbro PayPal  


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The Enterprise Engagement Academy 
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Bruce Bolger, President
Enterprise Engagement Alliance at
245 Saw Mill River Rd., Suite 106
Hawthorne NY 10532
914-591-7600, ext. 230

Master the Principles of Enterprise Engagement to Achieve Organizational Goals and Enhance Your Career
  • Profit from a new systematic approach to engagement to enhance your organization’s brand equity; increase sales, productivity, quality, innovation, and safety, and reduce risks.
  • Achieve ISO 10018 Quality People Management Certification to demonstrate your organization’s strategic commitment to people to your customers, employees, distribution partners, vendors, communities, investors, and regulators.
Live Education: The Brand Engagement Conference, June 18-20, 2019, Chicago, in conjunction with the Selling Power Sales 3.0 Conference. Learn a breakthrough, practical approach to enhance performance and stakeholder experiences at Selling Power's Sales 3.0 Conference, "Frictionless Selling," June 18-19, and "Enterprise Engagement in Action," June 20, at the Drake Hotel. Register now

In Print: Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. 
Online: The Enterprise Engagement Academy at, providing the only formal training on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Provides preparation for professionals to support organizations seeking ISO 10018 employer or solution provider certification, as well as elective courses on Trade Show Engagement, Rewards and Recognition, Government, and other topics. 
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards on
5-minute Audiopedia summary of the Enterprise Engagement field.
Services: The International Center for Enterprise Engagement at, offering: ISO 10018 certification for employers, solution providers, and Enterprise Engagement technology platforms; Human Resources and Human Capital audits for organizations seeking to benchmark their practices and related Advisory services for the hospitality field.
The Engagement Agency at, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement. 
Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777. 
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy. 
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices. 
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at, 914-591-7600, ext. 230.
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