Maritz-Hireology Partnership Signals Continued Shift Toward Higher-Level Services

While a review of the incentive companies listed on Enterprise Engagement Alliance’s Directory of Enterprise Engagement services continues to show a focus on rewards and recognition, more companies like Maritz are positioning themselves to provide a broader range of solutions.

 

Maritz and Hireology, a hiring and talent management platform, have announced a partnership to help dealers identify the best candidates for key dealership positions, hire top talent with greater speed and confidence and manage on-boarding by delivering training, communications, incentives, recognition and other performance-improvement tools.

 

“Through this partnership, we are excited to help dealers overcome the challenges of today’s competitive hiring market, attract top talent across roles, follow a proven hiring process and manage employees post-hire,” says Adam Robinson, Hireology Co-founder and CEO. “Maritz is in the people business and has partnered with automotive manufacturers and dealers for more than 65 years to motivate, educate and engage teams to higher levels of performance. Our partnership brings together two retail automotive industry leaders to help transform the people side of the business.”

 

Adds Terry Erwin, VP sales, Maritz Automotive: “It fits really well with our belief that, even with all the disruption facing the auto industry, managing human capital--getting the most out your employees--will be the difference between success and failure. This allows us to focus on an industry-wide problem, employee retention and turn that problem into a competitive edge for dealers who struggle to attract, engage and retain their people.”

 

This announcement aligns with other recent news demonstrating efforts by the traditional incentive and recognition business to go beyond the emphasis on rewards. RRN recently reported that HMI, a traditional incentive company, is partnering with LogicBay, a channel management platform, to provide a more holistic channel management solution that incorporates communications, training and rewards.

 

Also, it was announced last week that Engage2Excel has acquired recognition leader Rideau to develop a full “career-experience” strategy combining their two analytics-based recruitment and recognition management platforms to manage employee relations from hire to departure.