The new Enterprise Engagement Alliance 2.0 education and Knowledge Management effort aims to prepare executives and managers at every level in the principles of Enterprise Engagement. The program addresses the failure of traditional leadership programs to optimize the engagement of employees and other stakeholders. The six-hour self-paced paid certification program is designed to supplement current leadership training with the same strategic and systematic approach to people management that transformed quality in manufacturing in the last century. It is the only education program known to focus on the practical application of the new Stakeholder Capitalism movement. The program also includes about two dozen recorded interview Zoom shows being recorded with leading experts in each area of engagement available to management at all levels through multiple business channels and on the EEA's new Youtube channel.
Almost everyone in management at one point or another receives leadership training, sometimes provided by celebrity-level experts. Yet, according to Gallup, the level of employee engagement has barely budged and has never even approached 50% in over 10 years. Customer satisfaction isn’t much better, averaging generally in the low 70% range during the same time frame, according to the American Customer Satisfaction Index. Obviously, something isn’t working.
Originally published in 2007, the Australian business consultant Thomas Smyth’s book Chief Engagement Officer
coined the term for a new type of executive with the vision, knowledge, and skills to mobilize all stakeholders to achieve organizational goals. “Today, every manager, from bottom to top, has to be a Chief Engagement Officer for an organization to optimize its performance,” says Bruce Bolger, Founder of the Enterprise Engagement Alliance at TheEEA.org
. “That means having managers equipped with a broad understanding of all the tools needed to engage people in a systematic way.”
The new free education program will be available through leading training organizations for CFOs and CEOs around the country, and to business management around the world through the EEA's Human Capital Management and Enterprise Engagement Youtube
In 2009, the EEA launched the textbook Enterprise Engagement: The Roadmap
, now in its fifth edition, a collaborative effort of dozens of experts to provide the first formal framework, implementation, and measurement process for this new field focused on achieving organizational goals by fostering the proactive involvement of all stakeholders. In 2019, the EEA published “Enterprise Engagement for CEOs,
” a condensed version for executives.
The formal learning, certification, and support program requires membership in the Enterprise Engagement Alliance. Click here
for more information. The two dozen or so free sessions in the industry Knowledge Management effort will be available through multiple channels below.
From Soft Skills to Human Capital Management
This new vision of management goes beyond the soft skills addressed by most leadership training programs to focus on the business of people management: the metrics, alignment, and return on investment measurement of the traditional tactics organizations throw at people with almost no serious measurement against financial or other goals goals. An enterprise approach to engagement requires managers at all levels who understand the organization’s purpose and goals and the role of their departments in achieving them; all the internal or external audiences affected by their teams; all the tools required and/or available to coach, align, and inform them; foster collaboration and innovation; improve job design; promote diversity inclusion; and measure the results in a clear way. To once and for all address the low levels of employee engagement requires not only CEOs with the expertise of a Chief Engagement Officer, but also executives and managers at all levels equipped with the same orientation.”
Explains Bolger, co-author of the curriculum, “Over the last two years, leaders of the Business Roundtable and World Economic Forum
and other organizations have recognized the imperative to address the needs of all stakeholders, but what does that mean in a practical sense? The Enterprise Engagement Alliance 2.0 education program provides an implementation roadmap for the people aspects of Stakeholder Capitalism
and Environmental, Social, and Governance issues using the same strategic, systematic, proactive and measurable results that transformed US quality manufacturing in the 1990s.”
He says the EEA 2.0 training program does not aim to replace traditional leadership training, which tends to focus on how leaders treat people, but rather to supplement it with an understanding of the human capital metrics, systems, and tools which need to be integrated and aligned to translate a positive employee or other stakeholder experience into organizational results.
The updated Enterprise Engagement Alliance program aims to address the failure of traditional training by doing for leadership development what ISO 9000 quality management did for manufacturing—improve results by teaching management at all levels not only the strategy and principles of human capital management, measurement, and reporting, but also the various tactics they can deploy and align both at the highest levels of the organization and at the front lines to optimize impact and efficiency.
The EEA education uses Knowledge Management principles to gather expertise from leaders in the related topics who share the “need to knows” of every topic related to engaging people across the enterprise.
Based on the Strategic, Proactive Approach of ISO Standards
First developed in 2009 by the Enterprise Engagement Alliance under the direction of experts in all areas of engagement, the program recently was updated to include the latest information on human capital management, measurement, reporting, and return-on-investment of engagement principles, as well as ISO 30414 and ISO 10018 standards. The program is designed to address the failure of traditional leadership training by equipping managers at all levels with an understanding of all the tools needed not only to engage people in the organization’s purpose and goals, but to align their interests and properly equip them by addressing all the levers of engagement in a systematic way.
The formal Enterprise Engagement certification and support program requires an annual membership in the Enterprise Engagement Alliance to obtain, maintain, and market the learning and certification benefits. Click here
for more information.
The 24 sessions that are part of the free Engagement Knowledge Management platform will be available through multiple channels, including:
—Reaching a growing community of over 4,000 CFOs through white papers and recorded InZoom shows.
—A leading provider of continuing education for financial executives offered in live Zoom sessions required to quality for continuing educational credits.
• About 12 one-hour recorded panel discussions with summary slides on key topics of Stakeholder Capitalism, Human Capital Management and Reporting, and ROI of Engagement principles available to the audiences below. (There is a separate track for Rewards, Recognition, Gifting, and the Role of Brands.)
• At least two half-day programs produced by CEWorkshops, one of the leading providers of continuing education and credits for chief financial officers and attorneys.
• Provide boards and management at all levels formal training on a strategic and systematic approach to the achievement of Stakeholder Capitalism principles using the same approach that ISO (the International Organization for Standardization) used to help the world transform quality manufacturing.
• Provide management at all levels with a clear roadmap on best practices on each topic along with links to additional information.
Authors and Editors
• Allan Schweyer
, Academic Director, Incentive Research Foundation, EEA Co-Founder, and President of TMLU online business education.
• Dr. Solange Charas
, CEO, HC Moneyball, Adjunct Professor of Human Capital at NYU, Columbia, and USC.
Each 30-minute program includes interviews with experts on the essential considerations related to the strategic and tactical implementation of Stakeholder Capitalism and Enterprise Engagement. Topics to be addressed in recorded 30-minute shows in the coming months include:
• What Stakeholder Capitalism and Enterprise Engagement
• Human Capital Management, Metrics, and Reporting
• Purpose and Culture
• Business Operating Systems
• Customer Experience
• Human Capital and Business Valuations
• Innovation and Collaboration
• Games and Sweepstakes
• Incentive Programs
• Rewards, Recognition, Gifting, and the Role of Brands
• Sales Engagement
• Channel Engagement
• Employee Engagement
• Rewards, Recognition, and Brand Media
• Job Design
• Engagement Technology
• Total Rewards 2.0
• Diversity Inclusion
• Training Effectiveness
For More Information
Bruce Bolger, Founder
Enterprise Engagement Alliance
914-591-7600, ext. 230
Master the Principles of Stakeholder Capitalism And Implementation Through Enterprise Engagement
Education, Certifications, and Information to Activate
Stakeholder Capitalism Available Nowhere Else
A complete learning, certification, and information program and a course syllabus for educators.
Training and Certification
Enterprise Engagement Alliance Education: Certified Engagement Practitioner; Advanced Engaged Practitioner, and Certified Engagement Solution Provider learning and certification programs on how to implement Stakeholder Capitalism principles at the tactical level.
Join the EEA to begin your certification process or see our other resources below.
THE ONLY BOOKS ON STAKEHOLDER CAPITALISM IMPLEMENTATION
Enterprise Engagement: The Roadmap 5th Edition
The first and most comprehensive book on Enterprise Engagement and the new ISO 9001 and ISO 10018 quality people management standards. Includes 36 chapters detailing how to better integrate and align engagement efforts across the enterprise. (312 pages, $36.)
OTHER RESOURCES TO ACTUALIZE STAKEHOLDER CAPITALISM
Communities: The Enterprise Engagement Alliance and Advocate and the Brand Media Coalition free resource centers offering access to the latest research, news, and case studies; discounts, promotions, referrals, and commissions, when appropriate to third-party solution providers from participating coalition solution provider members.
Enterprise Engagement Resources: EEXAdvisors.com provides the only curated online marketplace to access hundreds of solution providers in all areas of human capital management and enterprise engagement throughout the world.
10-minute short course: click here for a 10-minute introduction to Enterprise Engagement and ISO standards from the Coggno.com learning platform.
• The Engagement Agency at EngagementAgency.net, offering: complete support services for employers, solution providers, and technology firms seeking to profit from formal engagement practices for themselves or their clients, including Brand and Capability audits for solution providers to make sure their products and services are up to date.
• C-Suite Advisory Service—Education of boards, investors, and C-suite executives on the economics, framework, and implementation processes of Enterprise Engagement.
• Speakers Bureau—Select the right speaker on any aspect of engagement for your next event.
• Mergers and Acquisitions. The Engagement Agency’s Mergers and Acquisition group is aware of multiple companies seeking to purchase firms in the engagement field. Contact Michael Mazer in confidence if your company is potentially for sale at 303-320-3777.
Enterprise Engagement Benchmark Tools: The Enterprise Engagement Alliance offers three tools to help organizations profit from Engagement. Click here to access the tools.
• ROI of Engagement Calculator. Use this tool to determine the potential return-on-investment of an engagement strategy.
• EE Benchmark Indicator. Confidentially benchmark your organization’s Enterprise Engagement practices against organizations and best practices.
• Compare Your Company’s Level of Engagement. Quickly compare your organization’s level of engagement to those of others based on the same criteria as the EEA’s Engaged Company Stock Index.
• Gauge Your Personal Level of Engagement. This survey, donated by Horsepower, enables individuals to gauge their own personal levels of engagement.
For more information, contact Bruce Bolger at Bolger@TheEEA.org, 914-591-7600, ext. 230.