EEA 2023 Focus: Stakeholder Engagement Implementation

These strategies are more relevant than ever based on pressure from investors, customers, employees, communities, and other stakeholders, especially now that new European Union Corporate Sustainability Reporting mandates promise to have the same impact on US stakeholder management disclosures as the GDPR (General Data Protection Regulations), which apply to any company with more than 250 employees that holds data of EU citizens. (Major US companies have already paid steep fines for non-compliance.)

EEA 2022 Outreach, Education, New Product Accomplishments

 
Over the last year, the Enterprise Engagement Alliance has advanced its mission and those of its community through:
 

• Creation of a new Knowledge Management library for the Association of National Advertisers on Brand Engagement 360 and the Total Rewards market.
• Publication of one of the first ISO 30414 conforming human capital reports detailing Stakeholder Engagement practices at a US-based technology company employing developers in both Ukraine, Russian, and many other nations.
• Creation of perhaps the most comprehensive reference library of links to information on Stakeholder Capitalism and Human Capital Management.
• Support for an initiative for a leading investment fund to help it develop a proxy strategy on human capital management and DEI (Diversity, Equity, and Inclusion) using the ISO standards framework.
• Presentation of a three-part education program on the “ROI of DEI” for CEO Action for Diversity and Inclusion, a coalition of leading companies managed by PwC.
• A complete update of the Enterprise Engagement Alliance’s education program to include the books for five leading authors and experts on Stakeholder Capitalism and Human Capital Management, and an update of the EEA’s two books on Stakeholder Engagement—Enterprise Engagement for CEOs: The Little Bluebook for Stakeholder Capitalists, an implementation plan for senior management and boards, and Enterprise Engagement: The Roadmap, a practical guide to implementation that includes motivational experiences.
• Production and distribution of dozens of high-level video interviews with leaders in all areas of ESG investment and human capital management on all aspects of Stakeholder Engagement that include motivational events and incentive travel, many with world-recognized business leaders and influencers.
• Assistance to the Conference Board on a series of video conferences on human capital management and reporting.

EEA 2023 Services to Help Organizations Benefit From Stakeholder Engagement

 
1. Integrated Media and Storefront Programs to Engage and Educate 20,000 Professionals a Month in All Areas of Business

• You do not have to be a member of the Enterprise Engagement or otherwise do business with us to learn from and share your news with the industry’s most dedicated media platform. With its weekly e-newsletters, YouTube shows, and information libraries, EEA now publishes the media platforms of record in the world of Total Rewards and Stakeholder Engagement.
• ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
• EEA YouTube Show with over 40 how-to and insight videos and growing with nearly 100 expert guests.
• RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, library, and the Brand Club to help promote the IRR industry to corporate America.
• Association of National Advertisers Brand Engagement 360 Knowledge Center  to educate brands and agencies on resources and implementation of stakeholder engagement as well as the IRR Industry outreach campaign educating marketers on this industry and it’s resources.
• The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology and which is designed to educate the masses on the engagement and IRR industry one web site at a time. 

2. Education for You on Your Team on the Principles of Stakeholder Management and Human Capital Reporting

• If you and your team are ready to walk the talk on stakeholder management process design, measurement, implementation, continuous improvement, reporting, you’re a true innovator, because the EEA offers the only known formal education on this subject.
• With a faculty of renowned leaders in Stakeholder Management from the academic and business world, the Enterprise Engagement Alliance at TheEEA.org has created literally the only formal professional education program on the practical implementation of Stakeholder Engagement.
• Starting at $1,050 the corporate EEA curriculum membership not only provides the most comprehensive self-learning program including a reference library of six books but the opportunity for formal certification.
• Town hall meetings and authentic experiences—Facilitation of town-hall style meetings to enhance engagement and crowdsource knowledge based on the meeting agenda, and highly personalized “short escapes” excursions near popular destinations that enable small groups or individuals to have personal discoveries of local cultures and nature that add a third, emotional dimension to any business trip.

3. Stakeholder Management Reporting and Analysis

• The Enterprise Engagement Alliance has created perhaps the world’s only human capital management and reporting development and analysis process for both senior management and investors seeking to profit from a strategic approach to people management across the enterprise. Using processes like those long deployed in total quality management on shop floors at millions of companies around the world, the EEA stakeholder management approach addresses the interests of all stakeholders drawing upon ISO 30414 Human Capital and ISO 10018 People Engagement standards to enhance comparability.
• Strategic stakeholder management processes to enhance performance and to address the growing demands from investors, customers, employees, and governments for disclosures on people management, including an organization’s purpose, the goals of stakeholder engagement practices, metrics, and continuous improvement processes.
• A simple transparent process for analyzing and comparing human capital management reporting and Diversity, Equity, and Inclusion (DEI) of companies for investors, private equity, and venture capital firms. 

4. Fully Integrated Business Development for Engagement and Total Rewards

• Enhance your business through strategic business plan development and implementation for Stakeholder Management and Total Rewards companies, including brand purpose refinement; integrated blog, social media, and e-newsletter campaigns managed by content marketing experts, and expert web site and marketing material development, including PDFs, decks, videos, speeches, digital and print books.
• Benefit from stakeholder management advisory services for organizations seeking to implement a strategic approach to stakeholder management and human capital reporting, or who must comply with new EU Corporate Sustainability Reporting requirements.

For More Information
Bruce Bolger
Enterprise Engagement Alliance
914-591-7600, ext. 230
Bolger@TheEEA.org

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