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The Three Prevalent Definitions of Stakeholder Capitalism
There is no formal definition for Stakeholder Capitalism in any known dictionary, not even Wikipedia, which only links readers searching for the topic to Stakeholder Theory; yet, it’s a topic that is gaining more visibility in the media because of the closely related ESG (Environmental, Social, Governance) controversy.
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Please click here to take five seconds to help the Enterprise Engagement Alliance clarify the definition of Stakeholder Capitalism. Simply select the definition you feel most specifically describes Stakeholder Capitalism of the three in use by different parties.
Reflecting the continued general lack of awareness and disinterest in the topic of Stakeholder Capitalism—there are only 720 followers on Linkedin, up from about 20 two years ago--only 102 people responded to our one-week Linkedin survey and two e-mail surveys to ESM 10,000 subscribers over two weeks. In anything but a scientific survey, we asked not if they had ever heard of Stakeholder Capitalism—after all, they presumably know about it by reading our e-newsletter--but rather if someone had mentioned or discussed the topic with them. Of those who responded, about one-third said yes, probably much more than would be the result if asked of the general public.
The Three Prevalent Definitions of Stakeholder Capitalism
A careful search of the Internet yields three definitions of Stakeholder Capitalism used by advocates and opponents. Which one of these definitions most specifically conveys what you understand to be the principles of Stakeholder Capitalism.
Please click here to select the most specific definition; i.e., it contains the most detail distinguishing stakeholder from shareholder capitalism.
_____Stakeholder Capitalism is the idea that companies should look to serve all stakeholders, not just shareholders but also customers, employees, suppliers, and local communities.
_____Stakeholder Capitalism seeks to enhance returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment.
_____Stakeholder Capitalism is a system in which corporations are oriented to serve the interests of all their stakeholders.
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1. Professional Education on Stakeholder Management and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
Profit From the “S” of Environmental, Social, Governance (ESG)
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
- Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources.
- The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
- EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.