EEA and PurposePoint Form Purpose Leadership and Stakeholder Management Academy

As part of its new collaboration on Purpose Leadership with PurposePoint, a community of leadership solution providers and coaches, the Enterprise Engagement Alliance has launched the Purpose Leadership and Stakeholder Management Academy to help support a new generation of leaders focused on value creation through people.

EEA Academy Expanded to Include Leadership Learning and Impact Measurement Tools
Learning: Mastering the Principles and Practices of Purpose Leadership and Stakeholder Management
Events, Impact Measurement, and Other Tools
Stakeholder Management Certification Opportunities

Click here for links to information about EEA engagement solution providers.

Purpose Leadership focuses on achieving an organization’s purpose, goals, and objectives through a strategic approach

to fostering the proactive engagement of all stakeholders. The Purpose Leadership and Stakeholder Management Academy combines the expertise on Purpose Leadership principles from PurposePoint, producers of the Purpose Summit, April 29-May 1 in Charlotte, and the expertise of the Enterprise Engagement Alliance on stakeholder management.

To assess the benefits of the Purpose Leadership and Stakeholder Management Academy to your organization, click here to confidentially benchmark the maturity of your organization’s stakeholder management practices using the Omindex Workforce Assessment, one of the tools offered through the EEA PurposePoint Academy.

The Purpose Leadership and Stakeholder Management Academy is designed for leaders at all levels of any type of organization seeking to master a new approach to people management similar to the principles that have transformed quality in manufacturing—a strategic and systematic approach to achieving purpose, goals, and objectives by addressing and harmonizing the interests of all stakeholders.

Click here for details on the Academy and to sign up.

EEA Academy Expanded to Include Leadership Learning and Impact Measurement Tools

The new Purpose Leadership program launches with two books in the EEA membership library, Helping People Win at Work, by Ken Blanchard, the

world-known leadership coach, and Garry Ridge, WD-40 Company Chair emeritus, and Finding Purpose at Work, by Davin Salvagno, Founder of the PurposePoint community of Purpose Leadership coaches and solution providers, and producer of the Purpose Summit. These will be followed with two new learning modules on these subjects later this year. For a preview, click here for a recent EEA YouTube video with Ridge and Salvagno.

In Helping People Win at Work, Blanchard and WD-40 Company leader Garry Ridge reveal how WD-40 Company has used Blanchard’s techniques of Partnering for Performance with every employee--achieving levels of engagement and commitment that have fortified the bottom line.

Through Finding Purpose at Work, author Salvagno addresses an equally important issue: how we find meaning and fulfillment in the work that we do. Even more importantly, how do we make a difference in this world through our work? When an individual, a team, or an organization has clarity of purpose, they can step forward with confidence knowing that the work they are doing matters, and that the time spent doing so makes a difference.

Based on the Academy membership tier—Individual, Corporate, or Enterprise and Engagement Solution provider--the benefits include:

Learning. Access to a library of selected books on all aspects of Purpose Leadership and stakeholder management from world-known experts, and a nine-part, regularly updated library of online learning videos covering all practical aspects of implementation and reporting based mostly on panel discussions rather than lectures.

Practical tools. In addition to an onboarding and/or training meeting for all new members, benefits include discounts at the annual Purpose Summit, held this year April 29-May 1 in Charlotte, NC, while available; use of the People Value Impact Calculator, a platform used to easily correlate the impact of almost any people investment on organizational purpose, goals, and objectives; a discount Appreciation at Work certification and system implementation framework, free use of the Charity Choice charitable giving platform for not-for-profits offering a 15% fund-raising fee for qualified companies; an engagement widget for referrals and suggestions; and free job board.

Thought leadership. Share yours or your company’s expertise with over 20,000 professionals per month focused on all aspects of engagement in our ESM media.

Says Ridge of the new collaboration on Purpose Leadership, “Putting together the new leadership qualities required today at any level of business with a system proven in manufacturing to harmonize the interests of all stakeholders toward a common, purpose, goals, and objectives, just makes sense, as we proved at WD-40 Company. What’s needed is the paradigm for a new type of leader and a recognized system like total quality management to assess its effectiveness.”

Adds Salvagno, “I think we have a trifecta here of resources for the Purpose Leader. A new paradigm of Purpose Leadership embodied in the PurposePoint training, a proven system for implementation from the Enterprise Engagement Alliance, and a blueprint for every individual to find their own path to purpose and the satisfaction that comes with purpose.”

Click here for details and to join the EEA PurposePoint Academy on Purpose Leadership and Stakeholder Management or read on for more details.

Learning: Mastering the Principles and Practices of Purpose Leadership and Stakeholder Management

Depending on the membership level, individuals or organizations have access to a comprehensive library covering all key aspects of Purpose Leadership and Stakeholder Management. The number and selection of books provided with membership depends on the Academy membership level. Click here for details.

A Library of Books on Purpose Leadership

These two books focus specifically on the personality and emotional characteristics of Purpose Leaders and on how to better align individual purpose of all

employees with that of the organization.

Helping People Win at Work at Work, by Ken Blanchard and Garry Ridge. This book shows WD-40 Company has used Blanchard’s techniques of Partnering for Performance with every employee–achieving levels of engagement and commitment that have fortified the bottom line.
Finding Purpose at Work, by Davin Salvagno. This book is designed to help anyone realize the satisfaction of aligning your own purpose and that of your organization.

Books on All Aspects of Stakeholder Management Implementation

Enterprise Engagement: for CEOs–the Little Blue Book for Stakeholder Capitalists, by Bruce Bolger. The practical guide for executives seeking to bake stakeholder management into current organizational processes.
Enterprise Engagement: The Roadmap, by Bruce Bolger, Allan Schweyer, and Richard Kern. A detailed guide to all the tactics involved with stakeholder management.
The Power of And–-Responsible Business Without Tradeoffs, by Edward Freeman. The theory and principles of stakeholder management from the academic founder of the field.
Grow the Pie: How Great Companies Deliver Both Purpose and Profit, by Alex Edmans. The financial principles of Stakeholder Capitalism based on research.
Building Corporate Soul: Powering Culture & Success with the Soul System, by Ralph Specht, on the new approach to leadership and culture in the world of stakeholder management.
Humanizing Human Capital: Invest in Your People for Optimal Business Returns, by Dr. Solange Charas and Stela Lupushor. The information needed to drive today’s people-oriented organization.
The New ROI—Going Behind the Numbers, by Dave Bookbinder. This valuation expert continues to unravel ways to better value human capital and determine how it can be quantified to truly represent what every organization’s people actually bring to the table.

Stakeholder Curriculum and Faculty Overview: 9 EEA Video Learning Program; 7 For Members-Only Training

The learning program includes nine videos with a faculty of 16 academic and business experts on such topics as:
1. Stakeholder Management Theory and Practice. Presenter: Edward R. Freeman, Professor, Darden School of Business at the University of Virginia.

2. How Great Companies Deliver Both Purpose and Profit. Presenter: Alex Edmans, Professor, London Business School; author of Grow the Pie, How Great Companies Deliver Both Purpose and Profit.
3. Human Capital Management and Reporting: Are CEOs Driving With One Eye on the Road? Presenters: Dr. Solange Charas, Founder, CEO, HCMoneyball; adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results, on human capital management, reporting, and the links to financial reporting; Stela Lupushor, Chief Reframer at Reframe.Work Inc.; co-author Humanizing Human Capital: Invest in Your People for Optimal Business Results,
4. Strategic Culture—Baking Purpose Into Process. Presenter: Ralph Specht, Co-Founder, Spark44, an international ad agency; Author of Building Corporate Soul: Powering Culture & Success with the Soul System.
5. The Return on Investment of Individuals. Presenters: Dave Bookbinder, Principal, New ROI Advisers, Author of The New ROI—Return on Individuals; Amy Armitage, Founder, Co-Chair, Human Capital Reporting and Investing Council; Laura Queen, Founder, CEO, 29Bison
6. The Tactics of Enterprise Engagement. Presenters: Todd Hanson, Founder, Catalyst Performance Group; Jervis DiCicco; Founder, CEO, ProsperBridge; Darwin Hanson, Founder, CEO TM Evolution
7. ROI of Engagement. Presenters: Todd Hanson, Founder, Catalyst Performance Group; Allan Schweyer, Principle—Human Capital, The Conference Board; Co-Chief Research Advisor for the Center for Human Capital Innovation and Chief Academic Advisor to the Incentive Research Foundation.
8. ROI of DEI—Diversity is a Business Opportunity, Not a Compliance Issue (Presenters: Marvin Owens, Chief Engagement Officer, Impact Shares; Eric Darrisaw, Principal, Lazarus Advisors, a boutique advisory firm focused on Environmental, Social, and Governance; Renee Redwood, CEO of Redwood Enterprise LLC, an organizational strategy advisory firm.
9. Case Studies Featuring Sunovion Pharmaceuticals. Presenter: Richard “Rick” Beers, Senior Director, Sales Training, Sunovion Pharmaceuticals, a leader in treatments for central nervous system conditions.

Events, Impact Measurement, and Other Tools

A one-hour onboarding meeting to chart your membership path and book selection based on your goals and objectives.
40% discount to the Purpose Summit, April 29-May 1 in Charlotte, NC, while available, to learn from, share information, and meet management in all areas of business, government, not-for-profits and faith-based organizations.
A one-year, single company license to the People Value Impact Calculator, a platform used to easily correlate the impact of almost any people investment on organizational purpose, goals, and objectives.
A 15% discount to the Appreciation at Work certification and system implementation framework ($850 versus $1,000).
A 25% discount on the formal training program for use of the Omindex Organizational Maturity Index ($1,800 versus $2,500 training for 10 hours of training broken into several sessions.)
Free use of the Charity Choice charitable giving platform for not-for-profits offering a 15% fund-raising fee for qualified companies.
The EEA Engagement referral, ratings, and suggestion widget to promote referrals, ratings, and suggestions. Within minutes, your webmaster can download the code of your own widget; place it on any web or social page; use any type of reward or offer desired.
A listing on the Enterprise Engagement Alliance individual or organizational membership page.
Access to a help desk to find information, experts, or solution providers to address your organization’s needs.

Stakeholder Management Certification Opportunities

The Enterprise Engagement Alliance offers two levels of certification for which our education program provides preparation.

Certified Engagement Practitioner—available to any EEA member who demonstrates an overall understanding of the field in a one-hour recorded video meeting. Accommodation will be made for disabilities of any kind. The applicant must be able to demonstrate a clear understanding of the definition, economic principles, implementation framework, engagement tactics and how they work together, return on investment measures, and human capital reporting. Candidates receive a clear certification test outline in advance to help with preparation.
Cost: $350* for a certification good for five years to EEA members in good standing.

Engagement Practitioner—available to any EEA member and CEP recipient who has at least five years of management experience. The applicant must submit a written case study of an enterprise engagement process he or she was involved with or oversaw demonstrating how it applied a strategic and systematic approach to achieve a core organizational goal through appropriate stakeholders, as well as answer questions in a one-hour recorded webinar meeting.

Cost: $350* for an AEP certification good for five years for EEA members in good standing with a CEP certification.

*Ask about scholarships and allowances for developing nations.

Click here for details and to join the EEA PurposePoint Academy on Purpose Leadership and Stakeholder Management.

ESM Is Published by The EEA: Your Source for Effective Stakeholder Management, Engagement, and Reporting

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports professionals, educators, organizations, asset managers, investors, and engagement solution providers seeking a competitive advantage by profiting from a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and ESM media services.

1. Professional Education on Stakeholder Management and Total Rewards

Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources to master stakeholder management and reporting.
The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring nine members-only training videos that provide preparation for certification in Enterprise Engagement.
EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.

2. Media

ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.

3. Fully Integrated Business Development for Engagement and Total Rewards

Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.

4. Advisory Services for Organizations

Stakeholder Management Business Plans; Human Capital Management, Metrics, and Corporate Sustainability Reporting for organizations, including ISO human capital certifications, and services for solution providers.

5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards

The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:

Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.