The Essential Guide to Stakeholder Management Implementation

As part of the Enterprise Engagement Alliance’s commitment to an open-source approach to information sharing on the implementation steps for stakeholder management, this begins an ongoing series featuring specific chapters in the EEA’s two books, Enterprise Engagement: The Roadmap 5^th edition, by Bruce Bolger, Allan Schweyer, and Richard Kern, and Enterprise Engagement for CEOs, by Bruce Bolger.

Click here for links to information about EEA engagement solution providers.

Enterprise Engagement: The Roadmap is the guidebook for any organization seeking to implement the “Social” of Environmental, Social, Governance (ESG) management, increasingly known as Stakeholder Capitalism. It is designed for any management in charge of making the shift toward a stakeholder approach to management and value creation.

The book is included with the EEA PurposePoint Academy membership library or can be purchased online.

This is the introduction to the book. Click here for the full introduction. Select chapters will be featured in the coming weeks and throughout the year.

The ISO 10018 People Engagement standards create a useful framework for the implementation of all the people aspects of Stakeholder Capitalism because they address the interests of all stakeholders. They elaborate on the new people management standards added for the first time to ISO 9001:2015, based on the determination by the Technical Committee that human resources management is critical to sustainable success. ISO 10018 standards are designed for ISO 9001 organizations that wish to better implement people management processes and for service, not-for-profit and government organizations.

We feature these standards not only because they largely mirror the implementation process developed by the Enterprise Engagement Alliance in 2009, but because they were created by the organization largely credited with having helped transform quality manufacturing in the US in the 1990s.

These standards are based on the premise that “the overall performance of a quality management system and its processes ultimately depends on the involvement of competent people and whether they are properly introduced and integrated into the organization,” according to a summary of the standards published by ISO. “The involvement of people is important for an organization’s quality management system to achieve outcomes which are consistent and aligned with their strategies and values. It is critical to identify, develop and evaluate the knowledge, skills, behavior and work environment required for the involvement of people with the necessary competence.”

This international standard provides guidelines for human factors that influence people involvement and competence and creates value that helps to achieve the organization’s objectives.

KEY PRINCIPLES OF QUALITY PEOPLE MANAGEMENT
The underlying distinguishing factor of ISO 10018:2012 is the attempt to bring a process approach to Quality People Management. The standards are based on the following Quality Management principles1 created by ISO Technical Committee 176:

1. Customer focus to align activities and priorities in service to the consumers of an organization’s services or products.

1 https://www.iso.org/obp/ui/#iso:std:iso:10018:ed-1:v1:en

This is the introduction to the book. Click here for the full introduction. Select chapters will be featured in the coming weeks and throughout the year.

The book is included with the EEA PurposePoint Academy membership library or can be purchased online.

ESM Is Published by The EEA: Your Source for Effective Stakeholder Management, Engagement, and Reporting

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports professionals, educators, organizations, asset managers, investors, and engagement solution providers seeking a competitive advantage by profiting from a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and ESM media services.

1. Professional Education on Stakeholder Management and Total Rewards

Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources to master stakeholder management and reporting.
The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring nine members-only training videos that provide preparation for certification in Enterprise Engagement.
EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.

2. Media

ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.

3. Fully Integrated Business Development for Engagement and Total Rewards

Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.

4. Advisory Services for Organizations

Stakeholder Management Business Plans; Human Capital Management, Metrics, and Corporate Sustainability Reporting for organizations, including ISO human capital certifications, and services for solution providers.

5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards

The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:

Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.