Does Goldman Sachs Investment in CarltonOne Signal New Interest in Enterprise Engagement Technology?

CarltonOne is one of only a few players in the enterprise technology space offering the ability to power engagement across all stakeholders on a single platform. Will the backing of Goldman Sachs shine a bigger spotlight on a nascent yet proven technology enabling organizations of any size to harmonize the interests of stakeholders on a common purpose, goals, and objectives?

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Reflecting the tendency of companies to silo the engagement of customers from employees, distribution and supply chain managers, and communities, many organizations use multiple technology platforms to engage their various stakeholders. Will the emergence of a more holistic approach to engaging stakeholders across the enterprise and the backing of a leading asset management company burst this technology category into the forefront?

This investment will give the world a chance to find out. Toronto’s CarltonOneCarltonOne says it will use the investment resources to “propel its engagement and ecommerce business to the next stage of growth across 185 countries.” The company says “this investment sets the stage to significantly accelerate CarltonOne as a cornerstone platform provider to the global engagement, loyalty, channel incentive and rewards marketplace,” making it the undeniable leader in enterprise engagement technology.

Nanda

Says Harsh Nanda, Managing Director and Head of Technology Private Equity within Goldman Sachs Asset Management, “As a leading player in the rewards and recognition industry with a global footprint and strong reputation built over the past 15 years, CarltonOne is well-positioned to capture the secular growth in engagement and incentive. We are thrilled to be partnering with an incredible team and work together to help propel the industry forward."

Since its launch 15 years ago, CarltonOne reports that it has built the most comprehensive stakeholder engagement technology “trusted by some of the world’s largest organizations and brands to create employee recognition, sales and channel incentive, customer loyalty and rewards programs. Operating in over 185 countries, CarltonOne programs inspire 14 million customers globally,” including customers, employees, and supply chain partners. By incorporating donations to environmental organizations into every point issued, the company has long demonstrated a commitment to both the environmental and people aspects of stakeholder management.

Rob Purdy

“This is the start of an exciting next chapter at CarltonOne,” says Rob Purdy, Founder and CEO. “I’d like to firstly thank every CarltonOne employee who has helped build our company to where it is today. Goldman Sachs Asset Management sees the incredible potential of both our people and our platform. They will help us double down on growth with their significant global network and resources.”

Along with the launch of the new CarltonOne engagement and ecommerce platform, the company is poised to accelerate expansion into new markets, making it even easier for partners to create and scale engagement and ecommerce programs globally.

“The growth pathway for CarltonOne is clear: enhance our products, multiply our sales and marketing efforts and deepen our existing partner relationships,” says Purdy.

ESM Is Published by The EEA: Your Source for Effective Stakeholder Management, Engagement, and Reporting

Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports professionals, educators, organizations, asset managers, investors, and engagement solution providers seeking a competitive advantage by profiting from a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and ESM media services.

1. Professional Education on Stakeholder Management and Total Rewards

Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources to master stakeholder management and reporting.
The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring nine members-only training videos that provide preparation for certification in Enterprise Engagement.
EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.

2. Media

ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.

3. Fully Integrated Business Development for Engagement and Total Rewards

Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.

4. Advisory Services for Organizations

Stakeholder Management Business Plans; Human Capital Management, Metrics, and Corporate Sustainability Reporting for organizations, including ISO human capital certifications, and services for solution providers.

5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards

The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:

Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.