Enterprise Engagement Technology Overview
The growing stakeholder approach to management focused on aligning the interests of customers, employees, supply chain and distribution partners calls for engagement technologies to help break down siloes. This article highlighting enterprise engagement technologies is based on an excerpt from a chapter in Enterprise Engagement: The Roadmap, the Enterprise Engagement Alliance’s textbook on the implementation of stakeholder management.Click here for links to information about EEA engagement solution providers.
Key Enterprise Engagement Technology Features
The rise of engagement across the enterprise is creating demand for a new type of technology: the Engagement Portal. As reported by the Starr Conspiracy in its report, 2016 Employee Vendor Brandscape, “many disparate categories within human resources (HR) technology are battling for the attention of the employee engagement buyer – recognition, engagement measurement, wellness, next-generation learning and talent management, talent acquisition and assessments, workforce analytics, benefits and even employee communications. We believe that as employee engagement platforms emerge, they will incorporate some, if not all, of these solutions. Early attempts at a platform play are already emerging.” The best technology, the authors say, will provide an “engagement platform” that integrates all the key engagement processes through a single interface. This is the Engagement Strategies Media (ESM) definition of an engagement portal.
An analysis by Carlton One, a Canada-based provider of engagement portal software, found that the average company could end up spending $40 or more in per-seat charges for each employee were it to integrate all of the different types of engagement software available in the market.
This article contains an introduction to the concept of an enterprise engagement portal useful to those who need to compare technologies for their organizations or for those of their clients.
Key Enterprise Engagement Technology Features
The primary goal of an engagement portal is to do for engagement what customer relationship management (CRM) software does for marketing: manage the engagement process on a single platform.
Many customer relationship platforms contain APIs or connections to multiple different technologies or applications, since even platforms like Salesforce can’t offer every tool for managing customers and the sales process. In fact, Salesforce has integrated with many third-party applications that together enable companies to provide many aspects of an engagement portal on a single platform, including points programs for sales, channel partner, or non-sales employee programs.
Click here for the complete chapter on enterprise engagement software.
ESM Is Published by The EEA: Your Source for Effective Stakeholder Management, Engagement, and Reporting
Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports professionals, educators, organizations, asset managers, investors, and engagement solution providers seeking a competitive advantage by profiting from a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and ESM media services.
1. Professional Education on Stakeholder Management and Total Rewards
- Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources to master stakeholder management and reporting.
- The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring nine members-only training videos that provide preparation for certification in Enterprise Engagement.
- EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
2. Media
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
3. Fully Integrated Business Development for Engagement and Total Rewards
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Corporate Sustainability Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
