EEA: Your Resource for the How of Stakeholder Capitalism
The Enterprise Engagement Alliance provides complete resources for organizations seeking to move from talk to action on the implementation of Stakeholder Capitalism principles or for professionals in all areas of business seeking to gain a practical understanding of the theory, framework, implementation, and measurement process of stakeholder management and engagement.Stakeholder Capitalism is about enhancing returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance may be the only organization in the world with a complete how-to guide to implementation.
Did you know that Stakeholder Capitalism has its roots in the implementation of Total Quality Management by early business innovators starting with W. Edward Deming in the 1950s? The EEA curriculum is based on decades of practical research and the same general principles embodied in the Annex SL framework of the International Organization for Standardization (ISO) calling for a CEO-led strategic and systematic approach to management that addresses the needs of all interested parties.
Founded in 2009 based on a decade of research linking employee and customer engagement to financial success, and well before ESG or Stakeholder Capitalism became topical, the Enterprise Engagement Alliance offers four practical ways to get started on the implementation process for the “S” of Environmental, Social, Governance (ESG), increasingly known as Stakeholder Capitalism.
The education program prepares professionals and organizations for the growing pressure for stakeholder management strategies and disclosures and the new European Union Corporate Responsibility Reporting directive, which requires disclosures on practices and metrics with customers, distribution partners, employees, and communities for all EU companies with 250 or more employees, and many that do business with them in the US.
1. Free how-to webinars on the Enterprise Engagement YouTube channel with nearly 40 sessions targeted for all levels of business, including CEOs, boards, CFOs, executives in all areas of management in business, not-for-profits, and government. Click here for a comprehensive library to links on research and resources on all aspects of Stakeholder Capitalism implementation, and here for a deck that explains the field of stakeholder management and implementation to the marketing community.
2. Two practical how-to books: Enterprise Engagement for CEOs, in its second edition, a 120-page quick-read for anyone seeking to understand the definition, framework, implementation process of Stakeholder Capitalism with a profile of five pioneers, and Enterprise Engagement: The Roadmap, in its fifth edition, a 325-page complete guide to implementation, including an overview of all the tactical elements from brand architecture to human capital management and ISO standards.
3. EEA membership for learning and certification. A complete learning and certification program that includes the above two books; nine webinars with nearly 40 experts on all aspects of implementation; and four additional books by pioneers R. Edward Freeman (The Power of One: Responsible Business Without Tradeoffs); Ralf Specht, (Building Corporate Soul); Alex Edmans, (Grow the Pie), Humanizing Human Capital: Invest in Your People for Optimal Business Returns, by Dr. Solange Charas and Stela Lupushor.
4. Customized training for boards, senior management, and your teams. The EEA provides executive training and a speakers bureau with experts in all areas of stakeholder management and implementation and promotes a highly participatory process to provide a more engaging and meaningful experience for attendees.
5. Free curriculum options for academics. The EEA has created a free lesson plan and course syllabus for single class, one-week, or full semester programs.
For More Information
Bruce Bolger, Founder
Enterprise Engagement Alliance at TheEEA.org
Bolger@TheEEA.org
914-591-7600, ext. 230.
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Profit From the “S” of Environmental, Social, Governance (ESG)Through education, media, business development, advisory services, and outreach, the Enterprise Engagement Alliance supports boards, business analysts, the C-suite, management in finance, marketing, sales, human resources and operations, etc., educators, students and engagement solution providers seeking a competitive advantage by implementing a strategic and systematic approach to stakeholder engagement across the enterprise. Click here for details on all EEA and RRN media services.
1. Professional Education on Stakeholder Management and Total Rewards
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Become part of the EEA as an individual, corporation, or solution provider to gain access to valuable learning, thought leadership, and marketing resources. - The only education and certification program focusing on Stakeholder Engagement and Human Capital metrics and reporting, featuring seven members-only training videos that provide preparation for certification in Enterprise Engagement.
- EEA books: Paid EEA participants receive Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists, a quick implementation guide for CEOs; Enterprise Engagement: The Roadmap 5th Edition implementation guide; a comprehensive textbook for practitioners, academics, and students, plus four books on theory and implementation from leaders in Stakeholder Management, Finance, Human Capital Management, and Culture.
- ESM at EnterpriseEngagement.org, EEXAdvisors.com marketplace, ESM e–newsletters, and library.
- RRN at RewardsRecognitionNetwork.com; BrandMediaCoalition.com marketplace, RRN e-newsletters, and library.
- EEA YouTube Channel with over three dozen how-to and insight videos and growing with nearly 100 expert guests.
Strategic Business Development for Stakeholder Management and Total Rewards solution providers, including Integrated blog, social media, and e-newsletter campaigns managed by content marketing experts.
4. Advisory Services for Organizations
Stakeholder Management Business Plans; Human Capital Management, Metrics, and Reporting for organizations, including ISO human capital certifications, and services for solution providers.
5. Outreach in the US and Around the World on Stakeholder Management and Total Rewards
The EEA promotes a strategic approach to people management and total rewards through its e-newsletters, web sites, and social media reaching 20,000 professionals a month and through other activities, such as:
- Association of National Advertisers Brand Engagement 360 Knowledge Center to educate brands and agencies.
- The EEA Engagement widget to promote, track, and measure customers/employee referrals and suggestions that can be connected to any rewards or front-end program management technology.
- The Stakeholder Capitalism free insignia to promote a commitment to better business.
- The BMC Brand Club and transactional storefronts to educate corporate and agency buyers on the IRR market.
- The EME Gold program to educate the top 3% of promotional consultants on selling engagement and rewards services.
