Resource Library

Sue Gordon has been with American Airlines for over 20 years. Starting as a flight attendant and working her way through a variety of roles, she spent a lot of time on the front lines of marketing, involved in customer communications, advertising, product development and employee communications. She’s also worked in IT and had a hand in launching... [ read more ]

A study designed to determine which aspects of selling respond to incentive travel and how that response can be measured. Researchers surveyed 1,800 subscribers of Meetings and Incentive Travel magazine and 3,000 members of the Canadian Automobile Dealers Association. To present an in-depth picture of incentive travel, and to provide a practical template for determining program ROI, the authors made a point of recording views of both the people who win the awards and those executives who allocate the money to fund them. ... [ read more ]

This healthcare provider goes out of its way to make sure that employees understand how their individual efforts contribute to the achievement of organizational goals... [ read more ]

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

Organizations seeking to benchmark their enterprise engagement strategies can take advantage of a convenient, free tool created by the Enterprise Engagement Alliance. The Enterprise Engagement Benchmark Indicator (EEBI) allows companies to answer questions about their employee, customer and vendor engagement practices to ... [ read more ]

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.... [ read more ]

CA Short, a leading recognition firm based in Shelby, NC, sponsored a 15-minute program on World Wide Business, hosted by successful entrepreneur and business personality Kathy Ireland, that focused on the concept of engagement and CA Short's role in this emerging field. ... [ read more ]

The "Capture Los Cabos" program clearly demonstrates that well-designed incentive programs deliver measurable return on investment.... [ read more ]

What could be the optimum method for meeting performance-improvement goals? For Diebold, Inc. the answer was D-ICE, a comprehensive incentive management system designed to motivate every company employee. ... [ read more ]

This first in a series of three white papers on Customer Engagement from Rosetta Consulting is based on the findings of the 2014 Rosetta Consulting Engagement Study and focuses on how business leaders approach customer engagement. Researchers found clear... [ read more ]

Deloitte’s newly released 2015 Supply Chain Survey has found that only 45% of supply chain and 40% of procurement executives at U.S.-based global companies are “extremely” or “very” confident that their supply chain organizations have the competencies they need today. ... [ read more ]

Deloitte was asked by Google Australia to quantify the value of greater workplace collaboration, and the number is big:$46 billion per year – the value of faster-growing, profitable businesses with collaboration at their core... [ read more ]

The larger or more geographically spread out the organization, the greater the issues related to diversity. Beyond the regulatory and ethical obligations to recruit employees and market to customers... [ read more ]

A common error that frontline managers sometimes make is to focus their performance improvement efforts on employees’ weaknesses, rather than focus on their strengths. But Gallup research shows that the worst thing managers can do is to ignore their employees altogether. According to Gallup researchers Brian Brim and Jim Asplund, “If your manager focuses on your strengths, your chances of being actively disengaged at work are only 1 in 100. If your manager ignores you, however, you are twice as likely to be actively disengaged than if your manager focuses on your weaknesses. Being overlooked, it seems, is more harmful to employees’ engagement than having to discuss their weaknesses with their manager.” This paper offers a summary of their research.... [ read more ]

A plenary session on Enterprise Engagement at the recent Exhibit and Event Marketers Association (E2MA) Red Diamond Conference, presented by Bruce Bolger, Founder of the Enterprise Engagement Alliance and Publisher of Engagement Strategies Media, was recently posted on YouTube.... [ read more ]

A new viral video entitled "Why is Your boat Still Sinking?" was recently released by Woburn, MA-based Employee Engagement Group. The video examines the ongoing issue of employee disengagement and how employee engagement needs to involve the whole person, not just the employee. ... [ read more ]

This study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability.... [ read more ]

This study, by Prof. James Oakley of Ohio State University, found a clear link between employee engagement and customer satisfaction, and customer satisfaction and profitability.... [ read more ]

Issues related to employee and customer engagement are at the top of the list of CEO challenges worldwide, according to CEO Challenge 2015, an annual survey of... [ read more ]

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Millennials are entering the workplace at such a swift rate that, according to Deloitte, they will make up 75% of the workforce by 2020. Organizations are scrambling to understand how they can better engage Millennials in the workplace.... [ read more ]

The pandemic has forced global enterprises to change in ways that they were not ready for and identify new ways of working. For many organizations both large and small, wading through the pandemic is a matter of survival, but for others, the changes have been a silver-lining amidst the crisis. How have these forward-looking organizations tackled this chaotic year? How are they planning to set the global HR agenda for 2021 and beyond?... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Federation Inc. has commissioned a survey involving current users of merchandise and travel items for motivational applications. The Center for Concept Development (CCD) was asked to analyze the data collected in this survey and to prepare this report on the survey findings.... [ read more ]

The Incentive Federation contracted with GfK, an international market research company, to develop and conduct a market sizing study of the U.S. marketplace for incentive travel and merchandise. Results showed that, overall, 34% of companies used either incentive travel or merchandise incentives in 2006, spending a total of $46.1 billion on incentive programs. Breaking down that total, the study finds that companies spent $13.4 billion on incentive travel and 32.7 billion on merchandise incentives. In addition, more than half of the study participants expect their future spending on incentive programs to increase.... [ read more ]