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First Stakeholder Management Live Training Sessions Scheduled Beginning June 7

The newly expanded Enterprise Engagement Alliance Stakeholder Management Implementation Curriculum and Certification live and recorded webinar program focuses specifically on the systems and tactics employed to turn talk about Stakeholder Capitalism into practice. The new education program will be available live for free from June 7 through July, and thereafter available as recordings to EEA corporate, individual, or academic members. Register below for individual programs, which will be open to questions and comments.  
 
Based on contributions from world-wide pioneers in the implementation of Stakeholder Management and Enterprise Engagement—the theory, framework, and practical implementation of Stakeholder Capitalism principles—these Enterprise Engagement Alliance YouTube sessions are designed to provide practical training for board members, management at all levels, Environmental, Social, and Governance (ESG) portfolio and private equity valuation advisors, professors, and students. This comprehensive learning program is included in the individual and corporate membership program of the EEA. Click here for more information and to join.
 
EE for CEOs
The Enterprise Engagement Alliance education and certification program has been completely updated to address the implementation process for Stakeholder Capitalism, including Stakeholder Management Theory and Enterprise Engagement, all focused on helping organizations create better returns for investors by creating value for employees, customers, supply chain and distribution partners, and communities. 
 
Not to be confused with “woke” capitalism, Stakeholder Capitalism seeks to create returns for investors by creating value for customers, employees, supply chain and distribution partners, communities, and the environment. 
 
The live sessions below will be available to any interested attendees. The recorded sessions will be available afterwards only to paid EEA corporate and individual members, as well as to the academic community members. 
 

Created by Stakeholder Management Pioneers 

The pioneers and early leaders in Stakeholder Capitalism are contributing their expertise to the first known executive training program on Stakeholder Management and Enterprise Engagement, the practical application processes of this new approach to capitalism. The education and six books are included in the price of membership in the Enterprise Engagement Alliance for both individuals and companies, and a free limited membership is available for academics and students. EEA individual and corporate membership includes the six core books on the theory and implementation processes as well as access to the dozen or so recorded training webinars. Click here to learn more about EEA membership benefits and to join.
 

Schedule of Live Training Webinars

All the following sessions are available to pre-registrants for no cost. Recorded sessions are available for EEA members only. 
 
June 7 (Completed). Stakeholder Management Theory--Click here for a recording and summary of this session. 
Speaker:  Ed Freeman, Professor, University of Virginia Darden School of Business, author of Strategic Management, A Stakeholder Approach; Managing for Stakeholders, The Power of And, and other books. 
Summary. This session will address Stakeholder Management theory, which advocates for a strategic management approach that addresses and accounts for the needs of all stakeholders, including not only shareholders but employees, customers, supply chain and distribution partners, and communities.
Deliverables. An understanding of the theory, principles, history, framework, and current state of the field that is the underlying foundation for all business operations, including Enterprise Engagement. Explains Ed Freeman, “The 21st Century is one of ‘Managing for Stakeholders.’ The task of executives is to create as much value as possible for stakeholders without resorting to tradeoffs. Great companies endure because they manage to get stakeholder interests aligned in the same direction.”      
 
 
June 9 (Completed).  Strategic Leadership. Click here for a recording and summary of this session.
Speaker. Ralf Specht, Co-Founder, Spark44, an international ad agency, and author of Building Corporate Soul: Powering Culture & Success with the Soul System.
Summary. In this webinar, Ralf Specht shares a simple to understand system leaders can use to build a company with soul. He explains the Soul System™, a framework that powers culture and success for any business through a systematic process. 
Deliverables. Attendees learn what it takes and how to ensure that culture is understood and coded inside a firm to impact the behaviors of all employees and the relationships with all stakeholders. They will see how they can influence the collective personality of the organization to achieve business goals faster and increase employee attractivity and retention beyond pure employer brand marketing activities by applying a strategic and systematic approach to leadership. 
Register here.
 
June 14. (Completed.) EEA Class 3: The ROI on Individuals From a Financial Perspective. Click here for a recording and summary of this session.
This session is part of the formal Enterprise Engagement curriculum and certification program that is included in the test for certification. 
Speaker. Dave Bookbinder, Managing Director, B. Riley Financial, and author of The New ROI: Return on Individuals.
Guest Panelists. Amy Armitage, Founder and Co-Chair, Human Capital Investment and Reporting Council, and Laura Queen, Founder and CEO, 29 Bison, and author of People Economics: Defining and Measuring the True Value of Human Capital.
Summary. This session looks at investments in people from a financial and valuations standpoint spoken in the language of Chief Financial Officers by a business valuation expert. This practical outlines helps non-financial people understand how financial people look at strategic and tactical efforts to engage people. 
Deliverables. An understanding of how CFOs and other financial people can be convinced to make a strategic investment in people. 
Register here.
 
June 22. (Completed.)  EEA Class 4 The Tactics of Enterprise Engagement. Click here for a recording and summary of the session.
This formal part of the EEA Enterprise Engagement curriculum kicks off with a panel discussion with various experts.
Guest panelists. Dr. Heiko Mauterer, Board Member, Four C Group Management Consultancy, an HR advisory firm and ISO 30414 certification company; Jervis DiCicco, Founder, CEO, ProsperBridge, a HR support and benefits company; Darwin Hanson, Founder, CEO, Talent Management Evolution, a talent management and human capital technology firm.
Summary. The program provides a quick overview of different types of engagement tactic and their business models.
Business operating systems
Brand alignment 
Culture 
Benefits
Employee engagement
Sales engagement
Channel engagement
Customer engagement (loyalty)
Job Design 
ISO Human Capital Reporting 
Rewards and Recognition
Motivational Events 
Incentive Programs
Innovation and collaboration
Deliverables. An overview of the many tactics of engagement; their inter-relationships, and business models. 
Register here.
 
June 30, Completed.  Class 6--Case Studies. Click herfor a recording and summary of the program.
"Treat Your Salespeople Like Volunteers" is the mantra of veteran sales training executive Richard (Rick) Beers of Sunovion, a Japanese leader in treatments for central nervous system pharmaceuticals. He and Todd Hanson, CRP, CPIM of Catalyst Performance Group, Inc., a specialist in ROI of engagement processes, kick off Class Six of the Enterprise Engagement Alliance live and recorded training program on stakeholder management implementation by sharing Sunovion’s holistic yet highly measurable approach to engaging and equipping salespeople through training.
Presenter. Bruce Bolger, Founder, Enterprise Engagement Alliance, author of Enterprise Engagement for CEOs, co-author of Enterprise Engagement: The Roadmap. 
Deliverables. Attendees will see easy to understand strategic and tactical processes demonstration the design, implementation, and measurement of Enterprise Engagement strategies and tactics. 
 
July 6, 1 pm. EEA Class 5 Metrics and Return on Investment  
This formal part of the EEA curriculum and certification program with an introductory guest panel discussion. 
Guest panelists.  Allan Schweyer, Senior Research Consultant, Center for Human Capital Innovation, and Chief Research Advisor and Todd Hanson, President, Catalyst Performance Group, on return-on-investment measures. 
Register here.
 
July 7, 10 am ET: How Great Companies Deliver Both Purpose and Profit 
Speaker: Alex Edmans, Professor of Finance at the London Business School, and author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit
Summary. Should companies be run to earn a profit, or to serve a purpose? Alex Edmans shows it’s not an either-or choice. Drawing from the highest-quality evidence and real-life examples spanning industries and countries, Edmans demonstrates that businesses driven by purpose are consistently more successful in the long term. But a purposeful company must navigate difficult trade-offs and take tough decisions. Edmans provides an actionable roadmap for company leaders to put purpose into practice and overcome the hurdles that hold many back. He explains how investors can discern which companies are truly purposeful rather than "greenwash" and engage with them to unleash value for both shareholders and society. And he highlights the crucial role that citizens can play as employees, customers and investors, in reshaping business to improve our world.
Deiverables. An understanding of the framework for connecting purpose and profit.
Register here.
 
July 13, 1 pm ET:  Human Capital Management 
Speakers:  Dr. Solange Charas, Founder and CEO of HCMoneyball and Adjunct Professor on Human Capital Management, Columbia University, New York University, and University of Southern California, and co-author of Humanizing Human Capital: Invest in Your People for Optimal Business Results, with Stela Lupushor, Chief-Reframer, Reframe.Work Inc. and co-author of the book.
Summary. This session will take attendees through the transition from looking at people as a sunk cost to addressing them for what they are: an organization’s No. 1 asset. The webinar will cover the principles of human capital management, a brief history, critical human capital data points linked to organizational performance, and what every manager needs to know about the link between key human capital measures and financial results. 
Deliverables. A comprehensive introduction to human capital management, measurement, and reporting processes and their link to bottom-line results. 
Register here.
 
July 20 at 1 pm ET: Sales Engagement Principles 
This session will focus on the latest trends in sales engagement, including the new focus on purposeful sales, sales enablement, intelligent discovery processes, and relationship building in the digital era. 
Guests. Ira Ozer, Founder, Engagement Partners; Dan Cilley, Chief Executive Officer, Vendor Neutral, Paul Donehue, President, Paul Charles & Associates. 
Deliverables. The framework for practical holistic approach to sales engagement. 
Register here.
 

Additional Sessions Coming Soon

Dates and panelists for these programs will be announced shortly and updated on this page. 
 
Overview of Enterprise Engagement 
This introductory lecture program on the curriculum introduces the concept of Enterprise Engagement, Human Capital Management, and the framework for employee engagement. It begins with a conversation with experts in various experts of strategic management and employee engagement.
Deliverables. A formal introduction to the implementation and measurement framework for Enterprise Engagement and human capital and to employee engagement. 
 
Channel and Consumer Engagement 
Experts on various aspects of channel engagement share their perspectives on the latest trends before the formal presentation on channel and consumer engagement essentials. 
Deliverables. A clear framework for the development and implementation of engagement processes for channel partners and consumers. 
 
ROI of DEI 
The session will begin with a panel discussion on the practical link between DEI and the achievement of both financial results and other corporate goals. The discussion will be followed by a short presentation on the foundation for a return-on-investment based approach to Diversity, Equity, and Inclusion. 
Deliverables. A roadmap for the implementation of DEI strategies that support organizational purpose, values, and goals and objectives. 
 
21ST Century Recognition
The world of recognition is moving rapidly beyond length-of-service and retirement awards to include brand-reinforcing behaviors linked to organizational objectives. 
Deliverables. A framework for designing recognition programs that support organizational purpose, culture, and objectives. 



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Master the “S” of Environmental, Social, Governance (ESG), A.k.a. Stakeholder Capitalism
 
The Enterprise Engagement Alliance at TheEEA.org is the world’s first and only organization that focuses on outreach, certification and training, and advisory services to help organizations achieve their goals by fostering the proactive involvement of all stakeholders. This includes customers, employees, distribution and supply chain partners, and communities, or anyone connected to an organization’s success.
 
Training and Thought Leadership 
  • Founded in 2008, the Enterprise Engagement Alliance provides outreach, learning and certification in Enterprise Engagement, an implementation process for the “S” or Social of Stakeholder Capitalism and Human Capital Management and measurement of engagement across the organization.
  • The Enterprise Engagement Alliance provides a training and certification program for business leaders, practitioners, and solution providers, as well as executive briefings and human capital gap analyses for senior leaders.
  • The EEA produces an education program for CFOs for the CFO.University training program on Human Capital Management.
  • Join the EEA to become a leader in the implementation of the “S” of ESG and Stakeholder Capitalism. 
Engagement Digital Media and Marketplaces
Video Learning
The EEA Human Capital Management and ROI of Engagement YouTube channel features a growing library of 30- to 60-minute panel discussions with leading experts in all areas of engagement and total rewards.
 
Books
Enterprise Engagement Advisory Services 
The Engagement Agency helps:
  • Organizations of all types develop strategic Stakeholder Capitalism and Enterprise Engagement processes and human capital management and reporting strategies; conduct human capital gap analyses; design and implement strategic human capital management and reporting plans that address DEI (Diversity, Equity, and Inclusion), and assist with managed outsourcing of engagement products and services.
  • Human resources, sales and marketing solution providers profit from the emerging discipline of human capital management and ROI of engagement through training and marketing services.
  • Investors make sense of human capital reporting by public companies.
  • Buyers and sellers of companies in the engagement space or business owners or buyers who seek to account for human capital in their mergers and acquistions
Click here for complete information on Enterprise Engagement Alliance benefits and to join.  

For more information: Contact Bruce Bolger at Bolger@TheICEE.org or call 914-591-7600, ext. 230.
 
Enterprise Engagement Resources
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