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B-CAT Launches Half-Day Team Cohesion Service

B-CATA leader in brand-culture alignment has introduced a half-day service to recharge and/or reset the culture within an organization or team. It provides an alternative to traditional outdoor- or recreational-team building in that it focuses the interaction on clear organizational goals.
PRŌ-FIT is an innovative approach to improving and sustaining team cohesion, satisfaction and productivity conducted in a half-day, collaborative discovery, discussion, and decision-making experience, explains the company announcement. The process “draws from and values the opinion and beliefs of every member of the team.” PRŌ-FIT™ is powered by the Brand & Culture Alignment Toolkit® and Presence Intelligence®.
According to the company, benefits of the process include: talent retention; enhanced morale; increased productivity; faster sales close cycles, higher cultural impact.
Produced by B-CAT Brand Alignment, PRŌ-FIT™ “is not a traditional team-building event, such as paintball, pizza-making or charity bike-building,” the company says. In fact, the company, PRO-FIT makes for an effective alternative team-building approach because it focuses on fulfilling or reinforcing the organization's purpose. “Traditional entertaining team-building events are great ways to get to know colleagues in a relaxed environment outside the workplace to support a benevolent cause; or to reward a team for a job well done. But if these events are sporadic, don’t have clear goals, or have no follow-through, then they generate little or no lasting benefit after they conclude. PRŌ-FIT is different. It is surely entertaining and interactive, but it is educational, inspirational, and aspirational as well. Further, because it is rooted in a deep knowledge of science, behavior, people, communication, and business, it is also designed to have lasting positive results. PRŌ-FIT is a short-term experience with a long-term reach.”
Workshop Goals
  • Build teams into safe spaces for everyone to work
  • Promote dependability and accountability
  • Clarify team purpose and mission
  • Identify what team members expect of themselves and each other
  • Reinforce the impact of the team on the community it serves
Workshop Details
  • Requires all members of the team to participate
  • Conducted on-site or virtually
  • Includes a role-model survey instrument, completed by all team members in advance of the workshop to identify level of alignment
  • Offers customized options for more intensive, individualized evaluations
  • Can add on individual and/or team coaching for the second half of the day
  • Can provide a longer-term coaching engagement
Workshop Attendees
  • Teams of any kind with four or more members
  • New teams looking to hit the ground running
  • Good teams looking to become great teams
  • Struggling teams looking to re-boot, re-energize and re-engage with purpose, insight and a plan to resolve problems as they arise.
For More Information
Al Cini, Founder

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