Resource Library

This series of media mailings was meant to promote consumer interest in a new book on American drive-ins.... [ read more ]

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.... [ read more ]

Few people in academia better understand the convergence of analytics and Enterprise Engagement than Charles Scherbaum, Associate Professor of Psychology at Baruch College and a member of the doctoral faculty at the Graduate Center of the City University of New York. Scherbaum, an early contributor to the Enterprise Engagement Alliance curriculum on analytics... [ read more ]

The Brand Activation Association has a broad focus on all the disciplines required to activate a brand's strategy, from creative strategies to measurement, on topics from omni-channel marketing to experiential marketing and social media. BAA builds on its membership knowledge base, spanning expertise in strategy through activation, and across all touch points.... [ read more ]

Cisco began by converting order processing from manual to electronic. In the past, customers faxed orders to Cisco, which sometimes resulted in errors. With the use of Netcentives' online ordering program, order forms became 70% more accurate. ... [ read more ]

The game positioned Chex as fun for kids and gave it contemporary appeal by taking advantage of the growing number of home computers. The game was designed to be exciting so consumers would continue to play, generating additional brand impressions. ... [ read more ]

This unique program was meant to celebrate a historic issue and to sell ad pages.... [ read more ]

Readily available employee engagement applications supported by effective management practices can transform the traditional, ineffective employee performance management and appraisal process.... [ read more ]

Although gamification success stories abound, there are just many (if not more) failures. In fact, by the end of 2012 there was enough evidence about unsuccessful gamification efforts in business that Gartner noted "80% of current gamified applications will fail." The primary culprit? ... [ read more ]

For more than two decades, IEG has been developing new and better ways for companies and brands to partner with sports, arts, events, entertainment, nonprofits, and causes—for mutual benefit. As the leading provider of strategic counsel, valuation, research, published information and training, IEG is dedicated to helping sponsors, properties, agencies and others involved in the global sponsorship industry. ... [ read more ]

Explores problems faced by Fortune 500 companies and the evaluation processes they will use to overcome them. Details several strong examples of benefits they got from using Network Automation.... [ read more ]

Founded in 1962, the International Society for Performance Improvement (ISPI) is the leading international association dedicated to improving productivity and performance in the workplace. ISPI represents more than 10,000 international and chapter members throughout the United States, Canada, and 40 other countries. ISPI's mission is to develop and recognize the proficiency of our members and advocate the use of Human Performance Technology. Assembling an Annual Conference & Expo and other educational events like the Institute, publishing books and periodicals, and supporting research are some of the ways ISPI works toward achieving this mission. ... [ read more ]

POPAI is an international trade association for the marketing at-retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at-retail producer companies and advertising agencies from over 45 countries from around the world. ... [ read more ]

PROMAX/BDA is a nonprofit, member-owned association of over 2,000 companies and individuals in 43 countries. Members are promotion and marketing professionals in the electronic media. The association's mission is to advance the role of electronic media in increasing the effectiveness of promotion and marketing within the industry, related industries, and the academic community. Membership includes a weekly promotion and marketing newsletter and Image Magazine, published once a year, which features members and their ideas about concepts and opportunities on building businesses in the promotion and marketing industries. Benefits of membership also include a member directory, and discounts on events and videotapes.... [ read more ]

This white paper provides 70 thought-provoking steps to consider in choosing an online meeting registration product. It will help you differentiate between available systems and make a decision as to which is right for your company and event.... [ read more ]

Mobile technology is just the latest tipping point for Enterprise Engagement, as it brings everyone in all areas of business the power to engage people in a highly tangible way. A recent study by International Data Corporation, commissioned by OpenMarket, which considers itself a leader in enterprise mobile engagement, found that most companies take an ad hoc approach to mobile engagement... [ read more ]

Gamification form Badgeville has released the results of an independent survey of over 500 business workers, ranging from entry-level employees to C-level executives, looking at the success of gamification across U.S. organizations. The results: 78% of workers are utilizing games-based motivation at work and nearly all (91%) say these systems improve... [ read more ]

The Shortcut Guide to Automating Network Management and Compliance is a quick, faced-paced guide for executive-level IT managers and network administrators that will give them the knowledge to improve their network operations, security and compliance.... [ read more ]

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Kicking off the new Enterprise Engagement Alliance Brand Engagement 360 Knowledge Management program with the Association of National Advertisers, this primer on Brand Engagement 360 is prepared for marketing and agency management ready to implement a strategic brand engagement process that includes its internal and other stakeholders--including employees, distribution and supply chain partners, communities, volunteers, donors etc. This article summarizes the two key phases of the process: 1) Strategic brand purpose definition and 2) Implementation. Neither require major investments in time and money and in fact are designed to save both over time while enhancing performance and stakeholder experiences through greater alignment and efficiency. These processes are based on over 40 years of academic research and processes time tested in the world of total quality management in factories around the world. ... [ read more ]

With an increasing focus on professional program design, return-on-investment management, and effective human capital management and reporting, everyone in business can benefit from the most comprehensive, authoritative knowledge management center in the field of stakeholder engagement.... [ read more ]

This "model" human capital report condenses the longer profile of the "ideal" practitioner of Stakeholder Capitalism - a fabricated organization known as IMC, an integrated communications company. See ESM: -"The Perfect Company: Anatomy of an Ideal Practitioner of Stakeholder Capitalism." This model was created to help organizations of all sizes visualize the format and contents of a human capital report based on ISO 30414 Human Capital reporting standards for employees and ISO 10018 People Engagement standards for customers, channel and supply chain partners, and communities. ... [ read more ]

Anderson’s thirty-five employees are young, technologically savvy, professionals between the ages of 25-45. Most are married with children and, as a group, the staff tries to maintain a fair balance between work, family, and community involvement. The “Leveraging Excellence” program was designed to motivate positive changes in employee behavior that would improve each employee’s knowledge, increase their performance, and thus, contribute directly to their own success, as well as their organization’s success. ... [ read more ]

ASTD (American Society for Training & Development) is the world’s largest association dedicated to workplace learning and performance professionals. ASTD’s members come from more than 100 countries and connect locally in almost 136 U.S. chapters and 26 Global Networks. Members work in thousands of organizations of all sizes, in government, as independent consultants, and suppliers.... [ read more ]

Customer Care Institute (CCI) is an international organization serving customer care professionals. It focuses on issues found in the customer service, consumer affairs, telemarketing, and help-desk professions. With more than 7,000 members, CCI provides Customer Care assessments, Customer Care Manager and Customer Care Professional certification courses, Customer satisfaction measurement programs, front-line skills and management training, as well as many others.... [ read more ]