Knowledge - Books

Here are the forward-looking views of 28 leading experts. Especially interesting are the many takes on where technology will take marketers. ... [ read more ]

Best Face Forward talks about obtaining success through employee motivation. This book reveals how to determine the optimal division of labor between people and machines, discover innovative ways to combine people and machines to mediate critical customer interactions, and more.... [ read more ]

This book distills the knowledge of leading experts and the experience of several international companies that have implemented knowledge management programs.This book synthesizes the latest knowledge and practices of these individuals and organizations to push the envelope for business relevance of knowledge management.... [ read more ]

"The Brick" is an official e-commerce sourcebook that offers you a full listing of different companies in many numerous fields.... [ read more ]

Professional marketers whose targets are other businesses should read this book. Bly explains how business-to-business marketing really is different.... [ read more ]

"Trillion-Dollar Moms" is a book that shares insights into the single largest consumer group today: moms. With mothers in the United States spending roughly $1.7 trillion annually, it makes them a worthwhile group to focus marketing campaigns on. This book covers the differences and similarities among mothers of different generations, how mothers process and recieve marketing messages, identifying the right mom-market target for you brand, and much more.... [ read more ]

Actually a tactical handbook, this book provides a blueprint for setting up, managing, and exploiting a knowledge management system within an organization.... [ read more ]

How to Motivate People explains the principles of successful motivation through author, Tarkenton's, P.R.I.C.E (Pinpointing, Recording, Invovlement, Consequences, Evaluation) program. This book shows you how to identify motivational stumbling blacks, track performance levels, inspire participation in setting goals and achieving objectives, plus much more.... [ read more ]

Offering hands-on techniques and case studies, this book is a tool for making knowledge management happen at the reader's organization. If you're ready to transform KM from business-school theory to real-world competitive advantage, this book is a great way to begin.... [ read more ]

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.... [ read more ]

This book reveals the secrets of the seven key strategies and tactics of business-to-business direct marketing.... [ read more ]

An interactive book with templates that permit the reader to develop a personal integrated marketing plan using the knowledge gained from the text.... [ read more ]

Taking a building-block approach, this book helps managers to understand the complexities of knowledge management and provides guidelines for charting a path forward. Based on many years of research and experience, the ideas presented in Managing Knowledge result from intensive collaboration with major organizations including Daimler-Chrysler, Deutsche Bank, Motorola, Novartis, Roche Diagnostics, Siemens, Hewlett Packard and Xerox. ... [ read more ]

Light Their Fire discusses how employee communications is the key to delivering on solidifying customer relationships. This book will teach you how to identify the varying perspectives of different audiences, tailor your messages for maximum effectiveness, and much more.... [ read more ]

Topics include designing effective promotions, finding and testing lists, calculating costs and break-even points. Includes more than 70 templates, forms, and sample letters.... [ read more ]

Looking Good and Doing Good looks at why corporations are being criticized for giving money to non-profit organizations like Planned Parenthood and why most of the criticism is coming from the Right. This book explains why corporate philanthropy has become politicized and how corporations respond to controversy about their donations.... [ read more ]

This book shows how database marketing can be used profitably even by small businesses or those with small databases. ... [ read more ]

Basic tips and personal experiences from the knowledge management frontier. The book delivers all that the fast-track executive needs to shine. Features things like inside tips, tricks, and creative answers to difficult questions.... [ read more ]

"The Do's and Taboos of Hosting International Visitors" is a guide for hosts, including everything from entertaining visitors to the role of interpreters and corporate gift giving. This book includes a list of tips by country on specific aspects of hosting and other valuable resources and references, guidance for doing business with special groups, and much more.... [ read more ]

This book examines how knowledge can be nurtured in organizations. Having consulted more than 30 companies involved in KM initiatives, the authors pack their book with information on successful projects and cover issues ranging from corporate culture and employee behavior, to the role of information technology in KM and how to measure a project's success. An excellent resource for managers who want to better harness the experience and wisdom within their organizations.... [ read more ]

How to Stop Whining and Start Winning explores the importance of goal setting. Author, Riesenberg, argues that with goal setting you have a clearer direction in life, you accomplish more with less, and have personal and professional balance.... [ read more ]

This book explains how databases work and why people do or don't respond.... [ read more ]

"The Self-Defeating Organization" explores what it means to be a self-defeating organization and how companies fall into low performance periods. This book offers self-defeating patterns that can help determine whether you're company is falling victim.... [ read more ]

Gives step-by-step guidance on planning a market study, collecting the data, and interpreting the results. A timely and informative treatment of this important subject, presented in easy-to-grasp terms, spiced with witty and helpful illustrations. ... [ read more ]

This is a succinct presentation of information and suggestions on all aspects of direct mail, including when and how to use list brokers, compilers, and managers, and "the art and science of mailing list usage." Includes glossary of mail order, mailing list, and related terms.... [ read more ]