Knowledge - Books

A handy source for trade show participants. Miller teaches you how to maximize your exhibit's effectiveness. He covers every aspect of exhibiting, from equipment to attendees' body language.... [ read more ]

Interactive Marketing discusses practical advice about how to deveop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. It shows you how to maximize the marketing potential of the new interactive technologies while avoiding the porblems that some marketers have experienced.... [ read more ]

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program.... [ read more ]

"What's Keeping Your Customers Up at Night?" explores how to use proven public relations techniques to close deals. It also discusses the keys to deepening relationships, up-selling customers, and keeping sales figures on the rise. This book is good for sales reps and executives.... [ read more ]

Stresses the importance of standing out at the show and tells how to make it happen through promotions and a well-designed exhibit. An easy-to-read, information-packed book, that will teach you everything you need to know to ensure a successful show before you go. This book takes you through the process, from clearly defining your targeted attendee based on your objectives, to how to come up with innovative promotional ideas, examples of successful promotions, and much more.... [ read more ]

Creating Winning Marketing Plans discusses concrete suggestions, thorough analyses, and sound marketing strategies in order to succeed in the marketing industry today. This book is for managers who are just starting out or industry veterens.... [ read more ]

Covers whatever you need to know about all aspects of trade show booths. It's easy to read and follow, whether you're a pro or just starting out.... [ read more ]

Explains guerrilla sales and marketing techniques in the high-pressure trade show environment. It's full of tips of all kinds, a good reference guide for anyone interested in new marketing ideas. Discusses unconventional weapons and tactics to meet more people, get more leads, and close more sales.... [ read more ]

Manage Globally, Sell Locally addresses the factors that make managing the account relationship different from territory management. It also offers tools to help the account manager measure success or position within the account. This book is best for organizations with an account-focused sales force.... [ read more ]

Offers an abundance of ideas for exhibit marketing. It's useful for anyone, regardless of experience and industry. ... [ read more ]

The Power to Get In discusses the problem of gaining access to the industry if you're in a career or job transition or right out of college. This book outlines a proven system that works even if you have no referrals, no track record, no credentials, or no experience. ... [ read more ]

Contains a slew of tips and suggestions to make your trade show booth as powerful as possible. It is a must for experienced exhibitors who wish to find new and creative advice and ideas on how to continue improving their success at the fairground. ... [ read more ]

Good to Great discusses the findings of the Good to Great study that studied what made a company go from good to great. This is the study of several companies and conclusions are made based on case studies and research. This book is good for any entrepreneur or person in a leadership position.... [ read more ]

Provides up-to-date, step-by-step guidelines for conceiving, developing, and successfully launching new consumer products. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and maximizing success.... [ read more ]

This offering from the Product Development & Management Association includes contributions from leading product development professionals presenting all bundle of information needed for effective product development, from creation of concept through development and design to final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure, as well as issues such as process ownership, pipeline management, metrics, and product architecture.... [ read more ]

"Training Effectiveness Handbook" explores new concepts that make training easier and more effective, and enable you to evaluate any training program regardless of instructional style, method, or format. This book includes worksheets, checklists, evaluation forms, and other tools.... [ read more ]

Summarizes what these two renowned marketing consultants have learned in 40+ years about what makes a few companies hugely successful and most others failures. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Hundreds of examples from well-known companies demonstrate the rules of marketing. ... [ read more ]

This book takes a hands-on approach to building a customer-centered organization. ... [ read more ]

"State of The Art Marketing Research" is an all-in-one guide for planning, conducting, and applying technology-driven market research. It has step-by-step instructions to plan and develop research studies that help define marketing problems, prepare research plans and proposals, select secondary and primary research methods, and much more. ... [ read more ]

Addresses the integration of product, sales, and service, with a new focus on downstream marketing practices. Good treatment of product management. Concurrent Marketing questions much current management thinking in identifying ways that competitive firms need to be organized to build these capabilities.... [ read more ]

How To Get the Most Out of Sales Meetings discusses the best strategies for planning meetings to coach salespeople. This book includes a guide to help your meetings motivate your salespeople to build product and customer knowledge, sharpen listening and communication skills, and much more. ... [ read more ]

This book looks at how new marketing techniques enable companies to build closer relationships with customers. ... [ read more ]

An analysis of what it takes to exploit the market potential of a product. The original hardcover edition was declared one of the top 30 business books of 1992 by Executive Book Summaries. Now, it's been updated for the 21st century and available in paperback.... [ read more ]

Consumer Behavior is a textbook that contains 32 short cases that will discues the many aspects of consumer behavior. This book is good for any business professional looking to learn more about consumers.... [ read more ]

This book looks at how companies can profit from a commitment to a corporate culture characterized by collaboration, innovation, and joy at work. ... [ read more ]