Knowledge - Books

British business author John Fisher has followed up his recent book, “Strategic Brand Engagement,” with “Strategic Reward and Recognition.” The 246-page book, published by Kogan Press, focuses on “improving employee performance through non-monetary incentives.” This is the only book we know of that focuses specifically on noncash rewards and recognition programs, and should be on the desk of anyone who plans such programs.... [ read more ]

Enterprise Engagement requires the cultivation and participation of numerous constituencies, both inside and outside the organization. In this excerpt from his new book, Strategic Brand Engagement, author John G. Fisher discusses how ... [ read more ]

Pink’s latest book, 'To Sell is Human,' may sound unrelated to engagement, but it actually offers a number of useful insights into human nature and what compels us to make the decisions we do... [ read more ]

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

New Book Explores the Engagement Equation. One sign that engagement has emerged as a formal field is the proliferation of books published on the subject over the last few years. The latest, The Engagement Equation: Leadership Strategies for an Inspired Workforce,... [ read more ]

Frustration isn’t an employee issue; it’s an organizational issue. Frustrated employees represent 20% or more of the total workforce, leading to a major loss in performance, talent and revenue. Frustration wears down motivated, dedicated employees who really care about... [ read more ]

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward. ... [ read more ]

Terry Barber, the author of The Inspiration Factor, subtitled "How You Can Revitalize Your Company Culture in 12 Weeks," argues that regardless of your personality type, background, or age, you can choose to create an inspirational transaction and positively impact the people around you. "Inspiration is precursor to leadership, to motivation, and is even a new category for business," Barber says. His book offers seven principles that can help readers become team leaders in their organizations and inspire those around them.... [ read more ]

Are you struggling to remain an effective communicator in today's high-tech world? Are you feeling intimidated or overburdened by the constant barrage of text messages, emails, FaceBook and Twitter communications? Many corporate executives are, and that's why Elaine Stirling put together this book, which is subtitled "A Writing Manual & Style Guide for the Brave New Business Leader." It offers advice on how to communicate with clarity, confidence, and persuasive style in the workplace, whatever the medium.... [ read more ]

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.... [ read more ]

"The New Marketing Conversation" gives you a strategic blueprint for creating the kinds of dialogues customers want in ways that engage them. It covers insighful new ways to use testing and research more effectively and the best ways to build winning communications and creative strategies.... [ read more ]

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]

"Selling Against the Goal" is a guide to understanding sales in a tight marketplace. Author Kendra Lee offers screts, tools, and tips to send you on the road to superstardom in sales, including: formulas for calculating a closing ration and leads needed to meet quotas, tips for targeting multiple levels of decision makers, strategies for generation leads via partnership organization, and much more. The book also includes samples of holiday cards, e-mails, invitations, and newletters that really work.... [ read more ]

Guides managers in the implementation of strategic brand leadership. Citing such brand-focused companies as Virgin, L.L. Bean, and Nike, the authors provide hundreds of case studies to support theories on building brand equity.... [ read more ]

"Strategies That Win Sales" addresses many of the most common issues in today's sales place. From the pressures of globalization to the growing popularity of reverse auctions, procurement committees, and other "arm's lenght" buying models, this book is perfect for any sales person looking to up profits.... [ read more ]

"The E-commerce Question and Answer Book: A Survival Guide for Business Managers" is a one volume encyclopedia of solution for any online business effort. This book touches on every conceivable e-commerce topic from innovative strategies to the technologies you'll need in order to implement them.... [ read more ]

Through the example to the Unixyx Corporation, Customers Mean Business, explores the attention and care customers need in order to keep buying from a company. With a helpful six stage process called "Customerize," this book is good for anyone looking to get on the cutting edge of customer service.... [ read more ]

Deals extensively with the field of sales promotion planning and analysis: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. Particularly good for marketers involved in packaged goods promotion.... [ read more ]

Discusses how e-business systems can provide the information required to effectively manage customer needs, business strategy, technology, and customer relationships, specific techniques for improving value chains and business intelligence, incorporate e-commerce into your business model, and the coming e-society.... [ read more ]

Customer Centered Growth reveals the secrets to company growth by putting the customer at the center of your efforts. Using dozens of case studies, the authors outline five strategies that a company can use to grow no matter what the business conidition.... [ read more ]

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.... [ read more ]

"You Can Negotiate Anything" explains the three crucial elements of negotiation and how to bargain successfully. ... [ read more ]

A summary of everything you need to know concerning the world of on-line business.... [ read more ]

Explores how marketers must look beyond traditional media to communicate with consumers in the changing field of advertising and promotion. Describes the shift from conventional methods to implementation of an integrated marketing communications strategy and reviews the promotional tools available to help make the transition.... [ read more ]

From Contact to Contract gives you easy to apply information on the world of sales. With 496 sales tips to do such things as generate more leads, close more deals, and exceed your goals, which will ultimely make you more money, this book is perfect for any salesperson.... [ read more ]