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Enterprise Engagement: The Roadmap, 3rd Edition

Published: May 9, 2016

Enterprise Engagement: The Roadmap, 3rd Edition has been completely updated with new information, illustrations and new chapters. Authored and edited by dozens of experts in general management, marketing, sales, data management, business and academia, the Textbook’s methodology has been endorsed by leading companies as a means of achieving both strategic and tactical organizational goals related to sales, marketing, human resources, vendor management, and community relations.... [ read more ]

Widgets Author Rodd Wagner: 'The Game Has Changed'

Published: Nov 3, 2015

HRM Canada recently interviewed Rodd Wagner, author of the business best-seller Widgets, calling it a "frame-breaking approach to leadership." In response to a range of questions on employee engagement, human resources and management, Wagner noted that... [ read more ]

Strategic Rewards and Recognition

Published: Jul 27, 2015

British business author John Fisher has followed up his recent book, “Strategic Brand Engagement,” with “Strategic Reward and Recognition.” The 246-page book, published by Kogan Press, focuses on “improving employee performance through non-monetary incentives.” This is the only book we know of that focuses specifically on noncash rewards and recognition programs, and should be on the desk of anyone who plans such programs.... [ read more ]

Breaking Down Silos

Published: Nov 3, 2014

Enterprise Engagement requires the cultivation and participation of numerous constituencies, both inside and outside the organization. In this excerpt from his new book, Strategic Brand Engagement, author John G. Fisher discusses how ... [ read more ]

‘Increase Your Power by Reducing It’

Published: Jun 17, 2014

Pink’s latest book, 'To Sell is Human,' may sound unrelated to engagement, but it actually offers a number of useful insights into human nature and what compels us to make the decisions we do... [ read more ]

Unlocking Big Data for Smarter Conversations

Published: May 28, 2014

In this excerpt from his new book, ‘Laddering: Unlocking the Potential of Consumer Behavior,’ PossibleNOW VP Eric Holtzclaw explains how techniques such as laddering, lensing and latticing can radically and permanently change the way you view your products, services, customers and marketing message ... [ read more ]

Winning with a Culture of Recognition: Recognition Strategies at the World's Most Admired Companie

Employee engagement is the great, untapped resource of most organizations. Yet only 25% of employees are truly engaged in their work. Why are all the others so reluctant to "get in the game"? WINNING WITH A CULTURE OF RECOGNITION: Recognition Strategies at the World's Most Admired Companies reveals the surprising answer: Most managers fail to formally recognize high performance and connect it with company culture. Salary and bonuses are only part of today's employment contract. To get everyone performing together, employers need to create a culture of appreciation, recognition, and reward. ... [ read more ]

The Inspiration Factor

Terry Barber, the author of The Inspiration Factor, subtitled "How You Can Revitalize Your Company Culture in 12 Weeks," argues that regardless of your personality type, background, or age, you can choose to create an inspirational transaction and positively impact the people around you. "Inspiration is precursor to leadership, to motivation, and is even a new category for business," Barber says. His book offers seven principles that can help readers become team leaders in their organizations and inspire those around them.... [ read more ]

The Corporate Storyteller

Are you struggling to remain an effective communicator in today's high-tech world? Are you feeling intimidated or overburdened by the constant barrage of text messages, emails, FaceBook and Twitter communications? Many corporate executives are, and that's why Elaine Stirling put together this book, which is subtitled "A Writing Manual & Style Guide for the Brave New Business Leader." It offers advice on how to communicate with clarity, confidence, and persuasive style in the workplace, whatever the medium.... [ read more ]

Dartnell's Sales Promotion Handbook

An all-in-one reference for marketers, divided into four parts with each part devoted to different aspects of sales promotion, from planning and techniques to strategies and issues. Each chapter is written by an expert with experience working in the field. Hundreds of examples and case histories are included.... [ read more ]

Best Sales Promotions

Reviews 126 of the best recent sales promotion campaigns. Readers will develop a better understanding of what constitutes a successful promotion and of what a good promotion can—and can't—do. A straightforward book that is useful for readers with all levels of experience.... [ read more ]

Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

"Selling Against the Goal" is a guide to understanding sales in a tight marketplace. Author Kendra Lee offers screts, tools, and tips to send you on the road to superstardom in sales, including: formulas for calculating a closing ration and leads needed to meet quotas, tips for targeting multiple levels of decision makers, strategies for generation leads via partnership organization, and much more. The book also includes samples of holiday cards, e-mails, invitations, and newletters that really work.... [ read more ]

Sales Promotion: Concepts, Methods and Strategies

Deals extensively with the field of sales promotion planning and analysis: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. Particularly good for marketers involved in packaged goods promotion.... [ read more ]

Exploring E-commerce, Global E-business and E-society

Discusses how e-business systems can provide the information required to effectively manage customer needs, business strategy, technology, and customer relationships, specific techniques for improving value chains and business intelligence, incorporate e-commerce into your business model, and the coming e-society.... [ read more ]

Advertising and Sales Promotion Strategy

A comprehensive handbook on advertising and sales promotion, covering strategic and tactical issues. Includes examples of creative advertising campaigns. The four parts of this textbook cover: Introduction to advertising and sales promotion, Communication strategy, Sales promotion strategy and Planning advertising and sales promotion.... [ read more ]



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