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Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

Sales, Marketing, and Continuous Improvement, is a straightforward, example-filled guide that discusses the need to have sales and marketing as part of your improvement processes. With a step-by-step 6 phase guide, author, Stowell, offers practical guidance for avoiding common pitfalls. This book is good for anyone in a management position in any company, in any industry.

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SalesForceXP

SalesForceXP was launched in 2002 by a partnership of leading companies with a unique understanding of - and interest in - what it takes to methodically and measurably improve sales performance. These companies included leading suppliers of incentive awards, sales training programs, group incentive travel and performance improvement solutions...as well as the most knowledgeable publishing team in the industry.

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Salespeople: Incentive Overview

This article provides a guide to developing effective incentive and recognition programs for salespeople.

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Salespeople: Legal and Tax Issues

What are the legal and tax issues you need to be aware of for sales incentive plans? Here's a look.

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Salespeople: Strategic Planning

This article addresses the important issue of setting goals and objectives for your sales incentive plan.

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Scratch-Off Cards Motivate 7,000 Bank Employees

The "BB&T Birthday Bash Deposit Campaign," a two-month contest using merchandise and travel premiums, was designed to motivate 7,000 Branch Banking & Trust employees to achieve record sales in celebration of the company's milestone anniversary.

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Secrets of a Successful Recognition System

This short book provides a simple program designed especially for companies trying to break down barriers between management and a union. Based on the importance of thanking employees, the book provides some practical ideas, but its approach seems a bit simplistic for complex labor-management issues.

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Selecting the Right Online Registration Tool

This white paper provides 70 thought-provoking steps to consider in choosing an online meeting registration product. It will help you differentiate between available systems and make a decision as to which is right for your company and event.

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Selling Advantage

Twice a month, each copy of The Selling Advantage delivers: Important reinforcement for the development message every sales manager wants his or her reps to get, Concrete hands-on steps every sales professional can take to solve problems, An inspiring "Tale of the Sale" from an experienced sales professional about a sale in which tremendous obstacles had to be overcome. Your reps will be re-charged so they can apply principles leading to success. And much, much more!

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Selling Power

This magazine is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas.

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Selva Sierra Litoral/Peru 2002

SSL’s goal was to plan a trip that would shatter people’s preconceptions and remain in their clients’ conversations for a long time to come. They wanted a destination that included pristine nature, unique archaeology and local culture, history, traditions, motivating and energetic places and extremely friendly people as well as comfort and relaxation. Peru was chosen as the “high impact destination” and Condor Travel was chosen as the destination management company.

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Seven Questions to Build a Stronger R&R Program

Article asks: Are your managers trained on how to use rewards and recognition tools? Are you offering rewards that employees want?

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Seven Steps to Performance Through People

In this white paper, the authors show how people performance management takes familiar disciplines such as training and integrates them across functional lines to maximize results.

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Seven Steps to Performance Through People

Breaking new ground, people performance management takes familiar disciplines and integrates them across functional lines to maximize results.

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Seven Steps to Performance Through People

Presents an overview of the essential elements involved with performance improvement strategies. Breaking new ground, "people performance management" takes familiar disciplines and integrates them across functional lines to maximize results.

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SHRM Annual Conference & Exposition

The Society for Human Resource Management (SHRM) Annual Conference & Exposition offers attendees the most comprehensive and relevant professional development programs available in the field. It offers opportunities for HR professionals to improve their knowledge, skills and abilities in a variety of areas, including employee retention, human resources development and training, and employee engagement.

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Singtel Optus 007 - Sales R&R Challenge

Singtel Optus is Australia’s challenger telecommunications brand with revenues of $7 billion across four markets. Solterbeck Performance worked with Optus to design the 007 – Sales R&R Challenge. The program was designed to be comprehensive yet appealing enough to motivate Optus’ experienced and well-traveled sales force. The four-tiered program took its theme from the recently released Casino Royale movie, and leading edge communications turned Optus’s 1,000-strong sales force into high-level operatives charged with executing the company’s "mission." The highly popular program resulted in 32% of the sales force meeting individual goals and increased Optus’s revenue by 8.9% - with an administration cost of less than 9%.

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Site Index Evaluates Motivational Program Design

Site International Foundation recently released its Site Index: Annual Survey results. This annual analysis and forecast for the motivational events industry provides a broader data set of trends and reveals priorities placed on significant topics, such as the strength of motivational tools (travel experiences, cash, merchandise, gift cards), ROI, buyer decisions, cruise products, green incentives and more.

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SITE International Conference 2010

The International Conference of the Society of Incentive & Travel Executives (SITE) International Conference is a key event in the incentive travel industry. It includes educational and networking events that help incentive and travel professionals expand their business network by exploring trends and the strategies of their colleagues. This event attracts attendees from all over the world who bring their own diverse solutions to the table.

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Six Flags Music Festival

This media promotion was aimed at boosting consumer interest in an annual musical event.

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Sixth Annual Conference on Employee Engagement

Melcrum's annual Employee Engagement Conference highlights best practices at leading organizations on their journey to achieving a highly-engaged workforce and improved bottom-line results. Attendees will learn how to help their companies achieve performance goals by mobilizing their workforce around a new business strategy; building trust and confidence; and fostering a deeper understanding of your company culture and desired behaviors.

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Society for Human Resource Management

The Society for Human Resource Management (SHRM) is the world’s largest professional association devoted to human resource management. Our mission is to serve the needs of HR professionals by providing the most current and comprehensive resources, and to advance the profession by promoting HR’s essential, strategic role. Founded in 1948, SHRM represents more than 225,000 individual members in over 125 countries, and has a network of more than 575 affiliated chapters in the United States, as well as offices in China and India.

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Society of Incentive & Travel Executives (SITE)

Founded in 1973, SITE is the only international, not-for-profit, professional association devoted to the pursuit of excellence in incentives, a multi-billion dollar global industry. Society of Incentive & Travel Executives (SITE) provides educational seminars and information services to those who design, develop, promote, sell, administer, and operate motivational programs as an incentive to increase productivity in business. Currently SITE has over 2,100 members in 87 countries, with 35 local and regional chapters. Members represent corporate executives, incentive companies, destination management companies, travel & event planners, official tourist organizations, transportation companies, hotels and resorts, cruise lines, trade publications, and supporting organizations such as restaurants and visitors attractions.

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Sony Sounds Great Promotion

At first glance, Pacific Bell Wireless targeted consumers considering the purchase of cellular phone service and cellular phones; however, a closer inspection revealed a highler level of marketing. Pacific Bell Wireless partnered with Sony Electronics and Ronald McDonlad House Charities in an effort to offer a very attractive value-added promotion that would capture the interest of consumers and communitites alike.

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Sovereign Referrals and Rewards

Sovereign Bank realized that it needed to streamline its customer referral process and provide its almost 11,350 Team Members at nearly 750 community banking offices with a compelling reason to increase their referral activity.

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Sports & Fitness Industry Association

Sports & Fitness Industry Association, the trade association of leading industry sports and fitness brands, enhances industry vitality and fosters sports and fitness participation through research, thought leadership, product promotion and public policy. SGMA produces signature industry events including the Spring Market trade show, Sports + Technology Convergence, Industry Leaders Summit and National Health-through-Fitness Day on Capitol Hill.

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Spring 2010 Pulse Survey: Incentive Industry Trends 2010

The Incentive Research Foundation (IRF) surveyed industry professionals during the month of April 2010, asking them about incentive travel programs, merchandise/non-cash programs, and ROI/budget considerations. The most promising data show that respondents appear to be more optimistic about the current economic climate than they were in either the Summer or Fall of last year. When asked, "In your opinion, what impact will the economy have on your ability to plan and implement incentive travel programs?" 69% say it will have a positive impact vs. only 33% in the Fall of 2009 and just 24% in the Summer of 2009. Similarly, those who say the economy will have a positive impact on merchandise/non-cash incentive programs increased from 20% (Summer '09) and 26% (Fall '09) to 41% currently. Still, one-third of those surveyed predict that budgets for incentive travel will decrease this year, while 37% say they'll remain unchanged. Things were a little better on the merchandise/non-cash side, where only 22% expect a decline (down from 51%), while 40% predict an increase and 37% say they see no change in budgets. This indicates that although there's an uptick in optimism about the economy in general, it may not translate into more money for programs – at least not in the near term.

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Statistics & Modeling for Direct Marketers

This seminar will help marketers learn to better understand and evaluate direct marketing statistical techniques.

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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Explains database marketing from the customer's point-of-view, rather than from the seller's.

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Strategic Incentive Program Design

The first formal curriculum ever developed for incentive program planning. This four-part curriculum and seminar course has been developed with the help of the Performance Improvement Council of the Incentive Marketing Association through a grant from the Advertising Specialty Institute. The textbook includes sections on Incentive Program Basics for the Business Executive; Core Strategies for the Business Executive; Planning and Design Considerations for the Practitioner; and Implementation and Management Considerations for the Practitioner.

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