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enterprise engagement


The 2008 Empirical Study Linking Employee and Customer Engagement to Profitability

Published: Sep 13, 2023

This study by the Forum for People Performance Management and Measurement in 2008 analyzed 100 companies in the media industry, including over 5,600 employees, 269 manager groups, and responses from 37,000 consumers, and the financial results of the companies to identify not only the connection between employee and customer engagement and profitability but also the factors that lead to greater employee and customer engagement. ... [ read more ]

Anti-ESG Backlash Forces Healthy Focus on Value Creation Instead of Greenwashing

Published: Sep 5, 2023

Over the last few months, BlackRock CEO Larry Fink tells associates he is no longer using the term ESG (environmental, social, governance) and McDonalds recently reduces mention of the term from its web site. Does this mean the end of ESG (Environmental, Social, Governance) or a healthy focus on how a strategic focus on sustainability creates value rather than fodder for glossy corporate sustainability reports read or believed by few. Ironically, right wing efforts actually could reduce efforts to curb ESG could actually lead to less transparency. ... [ read more ]

Appreciation at Work Launches Employee Engagement System

Published: Sep 5, 2023

The principles of Appreciation at Work, embodied in the book, The 5 Languages of Appreciation in the Workplace, co-authored by Dr. Paul White, are now embedded in an employee engagement technology available through his firm and Incentco LLC, an enterprise engagement technology firm. ... [ read more ]

EEA Marks 15 Years of Pioneering Focus on Stakeholder Management Implementation

Published: Sep 5, 2023

In September 2008, just as the world was entering the Great Recession, the Enterprise Engagement Alliance was conceived to promote a formal process for engagement across the enterprise. Its formation was based on eight years of research demonstrating the benefits of a strategic and systematic approach to engaging all stakeholders in the purpose, goals, and objectives of the enterprise and the need for a practical roadmap for implementation. We did not expect that the issue of stakeholder management could become a political issue or that the European Union would pass a disclosure law largely based on its principles. ... [ read more ]

Report Finds Business Unprepared for New EU Corporate Sustainability Reporting Law

Published: Aug 28, 2023

Perhaps not surprisingly, the world lacks a body of experts in stakeholder management and sustainability reporting that will be required for compliance with the new EU Corporate Sustainability Reporting Directive, according to this recent article in Responsible Investor. In other CSRD news: the EU seeks to create a marketplace for auditors and independent service providers; the UK publication Edie finds that few companies have begun preparing for the new law. ... [ read more ]

EEA Show Explores Negotiating Labor Agreements in Era of Stakeholder Capitalism

Published: Aug 28, 2023

This expert panel demonstrates that while there are significant opportunities for labor and management to collaborate to create value for organizations, the current frustration of workers and resistance by many in management has created a difficult atmosphere for more constructive approaches. Nonetheless, this new program at the Heller School for Social Policy and Management at Brandeis University serves to help parties make progress and achieve mutual gains.... [ read more ]

Does Your Organization Already Practice Stakeholder Management: Use This Benchmarking Checklist to Find Out Now

Published: Aug 7, 2023

Contrary to popular belief, the concept of stakeholder management goes back at least to the 1950s and probably earlier to a small group of business leaders and academics who recognized that there is no way to optimize returns for shareholders over time without addressing the interests of the customers, employees, supply chain and distribution partners, and communities upon whose success they depend. This survey is designed to help you quickly find out if your organization is already on its way to benefiting from a business approach that seeks to enhance sustainable returns for investors only by creating value for all stakeholders. ... [ read more ]

Take This Quick Test to See if Your Permission Marketing Strategy Is Up to Date

Published: Jul 31, 2023

As the ability to use advertising networks and remarketing powered by third-party cookies diminishes, organizations will have to take a closer look at how they identify and build relationships with customers and the people most likely to buy. The good news is that once in place a permission-based marketing strategy offers significant financial and experiential advantages over traditional advertising-based marketing. ... [ read more ]

EEA Analysis: Well-Meaning Johnson and Johnson Reports Fall Far Short of EU CSRD Requirements

Published: Jul 24, 2023

An analysis of the corporate sustainability reporting of Johnson and Johnson, arguably one of the most stakeholder-focused multinational companies in the world, demonstrates that it will fall far short of the requirements it will have to meet to comply with the EU Corporate Sustainability Reporting Directive. This suggests that many other companies may be in the same boat. ... [ read more ]

The Job Description for Director of Corporate Sustainability in 2023

Published: Jul 19, 2023

The political pushback on ESG (Environmental, Social, Governance) appears to have put little dent in the creation of corporate sustainability management positions. The requirement of thousands of US companies and nearly 60,000 around the world to create standardized stakeholder management disclosures under a new European Union law not only will require organizations to hire advisors or individuals to manage their sustainability efforts but will encounter the fact that there are very few people with much of the training necessary to address the full human and environmental scope of the position today. ... [ read more ]

Mid-Year 2023 Stakeholder Capitalism Update: Gradual Progress

Published: Jul 17, 2023

Because the entire concept of stakeholder management, metrics, and reporting is barely taught in schools or discussed in the media, coupled with confusion created by the Business Roundtable, BlackRock, and the anti-ESG forces, many organizations are struggling to address the growing demand for organizations to enhance returns for investors by creating value for customers, employees, distribution, and supply chain partners.... [ read more ]

Enterprise Engagement Tech Market Remains Blue Ocean

Published: Jul 6, 2023

Large companies have the resources to create highly integrated employee and other stakeholder engagement platforms through their internal portals. For SMEs (small- to- medium-size) enterprises without such resources, Enterprise Engagement technologies can make it easy to engage all key stakeholders on a single, configurable platform. While there may be 100 or more employee recognition and gifting platforms, the Enterprise Engagement Alliance could identify only eight Enterprise Engagement technology platforms in an extensive Internet search, six of which responded to our request for additional information on their technologies. ... [ read more ]

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