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The Compelling Benefits of Permission Marketing and Why They Remain Overlooked

Published: Apr 10, 2024

In the late 1990s, the concept of one-to-one and Permission Marketing were born with great promise. Yet, the current dominant approach to marketing today remains based on the traditional approach to business that focuses more on making promises than on keeping them. Worse yet, many companies, especially new ones, make lavish expenditures on vanity advertising, trade shows and events, with no clear return on investment. In the meantime, technology has made marketing more effective and measurable than ever, for less money, requiring no more than a change of mindset and a new tool kit of expertise based on helping rather than selling. ... [ read more ]

Purpose Summit 2024 Sets Agenda for April 29-May 1 Event

Published: Apr 3, 2024

Going on its fifth year, the Purpose Summit brings together leaders in all areas of management seeking to make their organizations a better place to work and do business with, and to make life better for the customers, employees, or other stakeholders they serve. Many companies bring multiple managers to help foster alignment, according to the organizers. ... [ read more ]

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